KITCHENER, ON, May 4, 2023
/CNW/ -
HIGHLIGHTS:
- LandShark Canada is celebrating the warmer weather with three
new promotional packs: Fin to Win Sweepstakes, Margaritaville Trip
Giveaway and T-Shirt In Case
- These promotional packs provide Fin Fans with the chance to win
free LandShark gear and a LandShark tropical getaway
- LandShark is available wherever you buy beer in Ontario
Put on your sunscreen and pop the lid off your LandShark!
LandShark Canada is celebrating the warmer weather with three new
promotional packs: Fin to Win Sweepstakes, a Margaritaville Trip
Giveaway and every Fin Fan's favourite – T-Shirt In Case.
In late May, specially marked 24x355ml bottle cases of LandShark
Lager will contain 1 of 5 limited edition LandShark t-shirts. For
the sixth year in a row, LandShark has new designs for Fin Fans to
collect. These shirts will have you looking spiffy for that summer
beach vacation you've been day-dreaming about.
"LandShark T-Shirt in case is always a fan favourite. We're so
excited to see Fin Fans sporting these new designs as the weather
gets warmer," said Kim Mannerow,
Senior Marketing Manager at Carlsberg Canada.
To go with your new T-Shirt, Fin Fans can also enter to win 1 of
1000 limited edition LandShark prizes by entering the code found in
specially marked 24x355ml Big Shore 2-4 can packs of LandShark
Lager. A variety of prizes are available to be won, including
LandShark sunnies, bucket hats, pool floaties, or even a stand-up
paddle board.
If that wasn't enough, specially marked 15x355ml can Kickback
Packs and 6x473ml can packs also feature a code to enter an
exclusive contest for your chance to win 1 of 10 trips for two to
Margaritaville, Hollywood Beach Resort in sunny Florida.
"We're always looking for new ways to engage with Fin Fans, and
this year, we really wanted to reward their loyalty with several
different opportunities to win," said Michael Villani, Director of Sales, Ontario at Carlsberg Canada.
The following promotional packs will be available this May at a
variety of retailers including the Waterloo Brewing Beer Store, the
LCBO, The Beer Store and select grocery. So fins up to a great
summer full of LandShark freebies – it doesn't get much better than
that!
About Waterloo Brewing
Founded in 1984, Waterloo Brewing Ltd. was the first craft
brewery to start up in Ontario and
is credited with pioneering the present-day craft brewing
renaissance in Canada. Waterloo
Brewing has complemented its Waterloo premium beers with the
popular Laker brand. In 2011, Waterloo Brewing purchased the
Canadian rights to Seagram Coolers, and in 2015 secured the
exclusive Canadian rights to both LandShark® and Margaritaville®.
In addition, Waterloo Brewing utilizes its leading-edge brewing,
blending, and packaging capabilities to provide an extensive array
of contract manufacturing services in beer, coolers and
ciders.
The Company is a regional brewer of award-winning premium and
value beers and is officially certified under the Global Food
Safety Standard, one of the highest and most internationally
recognized standards for safe food production.
Since March 2023, Waterloo Brewing
has been a part of the Carlsberg Group, which is one
of the largest brewing companies in the world. The
Group's purpose is brewing for a better today and tomorrow. Doing
business responsibly and sustainably supports that purpose – and
drives the efforts to deliver value for shareholders and
society.
SOURCE Waterloo Brewing
