TORONTO and NEW YORK, June 28,
2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT,
OTCQB:ACUIF) ("AcuityAds" or "Company"), a technology leader that
enables advertisers to connect intelligently with audiences across
video, mobile, social and online display advertising campaigns,
today announced that it has entered into a partnership with Newcap
Radio ("Newcap"). Leveraging the AcuityAds Self-Serve programmatic
marketing platform, Newcap Radio will now be able to offer digital
advertising services to its radio advertisers. This enables Newcap
Radio advertisers to target listeners using other channels such as
desktop and mobile devices, providing a wider audience reach to
spread their messages to consumers and the ability to use digital
campaigning to reinforce radio advertising efforts.
"We continue to see more offline media companies looking to
leverage the online digital advertising channel to complement their
existing advertising offerings," stated Tal
Hayek, CEO of AcuityAds. "This partnership enables Newcap
Radio to offer its advertisers immediate access to our Self-Serve
programmatic marketing platform as a complementary offering to its
traditional radio advertising medium, which should ultimately lead
to a higher ROI for advertisers. Using digital advertising in
combination with offline efforts is critical to making lasting
connections with consumers today."
"The partnership we've entered into with AcuityAds provides our
advertiser community with an industry leading digital advertising
platform to complement our radio advertising solutions," said
Scott Broderick, VP of Revenue at
Newcap Radio. "Our radio listeners will not only be able to hear
our advertisers' ads, now they will also be able to see them on
their devices going forward. This represents an important
opportunity for our advertisers to grow their audience reach and
share of attention with consumers and achieve a greater return from
their advertising spend."
About Newcap Radio:
Newfoundland Capital Corporation
Limited (TSX: NCC.A, NCC.B) owns and operates Newcap Radio which is
one of Canada's leading radio
broadcasters with 97 licenses across Canada. The Company reaches millions of
listeners each week through a variety of formats and is a
recognized industry leader in radio programming, sales and
networking.
About AcuityAds:
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful audiences through
digital media. A Self-Serve programmatic marketing platform,
powered by proprietary machine learning technology, is at the core
of its business, accompanied by patented solutions for
analytics-led video and mobile targeting that leverages social
data. AcuityAds empowers marketers by offering transparency on
costs and brand safety with real-time reporting and analytics,
bringing accountability to programmatic advertising to deliver
business results.
AcuityAds is headquartered in Toronto, Canada with
sales offices in New York
City, Boston, Chicago, Los Angeles, San
Francisco, San Diego, Vancouver, Calgary, Montreal and London, England. For more information,
visit AcuityAds.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.