RealPage Accelerates the Pace of Innovation for Multifamily with Market-Leading AI-Enabled Front Office Suite
16 November 2023 - 6:01AM
Business Wire
With more than 50% growth in units under
management since 2022, RealPage is helping customers streamline the
prospect-to-resident experience while improving efficiency for
their marketing, leasing and operations
RealPage today announced significant achievements in Front
Office innovation since acquiring leading multifamily CRM Knock in
2022, advancing the impact and value of its AI-enabled suite of
solutions and helping its customers drive efficiency and improve
net operating income (NOI).
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the full release here:
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RealPage Front Office Suite Momentum
(Graphic: Business Wire)
"RealPage is exceeding customer expectations with Front Office
innovation, helping them attract, convert and retain residents and
maximize staff efficiency," said Dana Jones, RealPage CEO &
President. “Since the Knock acquisition, we have been disciplined
in our investments and our roadmap execution. We have hit all key
milestones and are well on our way to realizing our vision of an
integrated, AI-enabled front office experience for our customers
and their residents.”
Three New Products and Integrations Across
RealPage Portfolio
In the last 12 months, RealPage has been innovating in the Front
Office by launching three new products and significant integration
across the RealPage portfolio enabling flexible operating models,
frictionless experiences for staff and residents and deeper
insights that drive significant scale and productivity.
Using the RealPage Front Office suite, the leasing process is
integrated, frictionless and efficient for both residents and site
staff. The newly-added AI capabilities and features enable
customers to:
- Nurture the prospect through the leasing journey with
omnichannel AI and follow applicant progress through the online
application progress in Knock
- Operate on site or remotely, supporting multiple properties
leveraging RealPage innovations like 360 Guest Card lead
referral
- Drive more qualified leads through the leasing process,
delivering greater NOI through the Front Office integration with
DemandX
- Proactively nurture inactive leads/prospects to improve lease
conversion
Additional momentum from Front Office innovations is supporting
improved customer outcomes in meeting marketing and leasing
KPIs:
- 300% more qualified leads with AI call scoring
- 64% lower cost per call and form lead
- 22% increase in tours scheduled in the first 30 days for AI
voice customers
“Our customers are more efficient and gain full visibility
throughout the leasing journey in one robust CRM,” said RealPage
SVP & GM of Front Office Solutions, Josh Albrechtsen. “The
Front Office suite has integrated our specialized leasing solutions
and resident communications engine to deliver a true end-to-end
solution for leasing agents to manage the entire prospect-to-renter
journey.”
Multifamily Operators Gain Productivity with
RealPage Front Office Innovations
With more than 50% growth in units under management since 2022,
RealPage is helping customers streamline the prospect and resident
experience while improving efficiency for their marketing, leasing
and operations. RealPage Front Office works with both RealPage and
third-party property management systems (PMS).
“RealPage’s tour solutions enable our leasing consultants to
focus on a prospect’s needs instead of spending time pre-qualifying
them, which has helped raise our closing ratio to 40 percent,” said
Pauline Houchins of First Communities.
“Centralized leasing is capturing the traffic overflow that our
on-site teams cannot – I would say about 30% of that traffic is
actually gathered and closed before they even come into the
office," said Jennifer Staciokas of Western Wealth.
“Efficiency is extremely important to RAM Partners this year as
we are all trying to do more with less. Using AI in our leasing
ensures that our prospects have the availability to get information
after hours and book their appointments online, at their
convenience,” said Bevan White of RAM Partners, LLC.
Join us today at 1:00 p.m. CT for RealPage Innovation Day:
Realize the Front Office to learn more about the Front Office suite
of solutions that drive NOI and asset value across multifamily
asset types.
About RealPage, Inc.
RealPage is the leading global provider of AI-enabled software
platforms to the real estate industry. By using RealPage solutions
for operational excellence in the front office and back office,
many leading property owners, operators and investors gain
transparency into asset performance with data insights, enhancing
experiences with customized tools and improving efficiencies to
generate incremental yield. In 2021, 2022 and 2023, RealPage was
recognized as ENERGY STAR® Partner of the Year for Sustained
Excellence from the Environmental Protection Agency (EPA) and the
U.S. Department of Energy. Founded in 1998 and headquartered in
Richardson, Texas, RealPage joined the Thoma Bravo portfolio of
market-leading enterprise software firms in 2021 to realize faster
growth and innovation in serving more than 24 million rental units
from offices in North America, Europe and Asia. RealPage has been
certified as a Great Place to Work™ in Colombia, India, the
Philippines, the UK and the U.S. For more information, visit
https://www.RealPage.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231115067068/en/
Jennifer Bowcock Senior Vice President Communications &
Creative, RealPage Jennifer.bowcock@realpage.com 408-768-8221
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