Qualcomm Follows Ericsson's Lead in Joint Patent Licensing
15 September 2016 - 3:16AM
Dow Jones News
By Don Clark
Five big holders of cellular patents, including Qualcomm Inc.,
are joining an effort proposed by Ericsson AB to jointly license
patents in an emerging field called the Internet of Things.
The patent holders announced Wednesday that they have become the
initial patent contributors to Avanci, a company recently
established to serve as a one-stop source to license rights to a
broad set of patents covering wireless technology. The participants
plan to share revenue from licensing deals.
Avanci plans initially to focus on patents for connected cars
and smart meters, but hopes eventually to expand to many other
devices that are likely to use cellular networks to
communicate.
The other initial patent contributors besides Qualcomm and
Sweden's Ericsson are China's ZTE Corp., Dutch telecom company
Royal KPN NV and InterDigital Inc., a Delaware-based wireless
technology company.
Ericsson, a major supplier of cellular equipment, has been
making the case for a year that new licensing practices would be
required in the emerging field known as the IoT. Gustav Brismark,
the company's chief intellectual property officer, said companies
in fields such as developing connected cars were reluctant to
accept the kinds of license terms common in the cellphone
industry.
One worry was that patent holders might charge royalties based
on a percentage of the total price of a final product, as Qualcomm
does with handsets -- not a reasonable practice when the product is
something as expensive as a car, said Alex Rogers, senior vice
president and general manager, of Qualcomm's technology licensing
business.
He said Qualcomm now bases royalty rates for connected cars on
the cost of smaller wireless subsystems, not the car price. "There
has been some confusion and concern," Mr. Rogers said, expressing
hopes that the collective licensing effort would address the
issue.
Avanci, an independent company led by a former Ericsson
executive, plans to charge a flat fee per unit each licensee sells.
The company hasn't disclosed its pricing yet, but says the fees
will reflect the value of the licensed technology to the
application. For example, the fee would be higher for a car that is
in constant communications than a smart meter than sends a short
message once a month, Mr. Brismark said.
Kasim Alfalahi, the former Ericsson executive who is Avanci's
founder and chief executive, said it is in discussions with other
patent holders about joining the offer. "The platform is open to
any company with patents that are essential for cellular," he
said.
Collective patent licensing isn't a new concept. But it is a
departure from ordinary procedures in the world of cellular gear,
where most of the big patent holders negotiate directly with makers
of smartphones and other equipment.
It can be a very lucrative business. Qualcomm, though known for
wireless chips, gets more than half its profit from licensing
patents that are considered essential for handset makers to make
products that work on 3G and 4G cellular networks. The company
charges smartphone makers a percentage of the wholesale cost of
their products to license its patents.
Companies that hold such "standard essential" patents, as they
are called in the industry, have at times gotten into disputes over
licensing policies at industry forums or lawsuits with other
technology giants. Ericsson and Apple Inc., for example, engaged in
almost a year of patent litigation in several countries before
reaching a settlement in December.
(END) Dow Jones Newswires
September 14, 2016 13:01 ET (17:01 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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