Billy Martin's Eyes Expansion in China
02 July 2010 - 6:01AM
Marketwired
Billy Martin's, the western lifestyle retail boutique, and
subsidiary of Real American Brands, Inc. (PINKSHEETS: RLAB) is
pondering expansion in China that could bring cowboy boots and
authentic American-made western apparel, belts and buckles to the
far East.
"In the current fiscal year, we see good prospects for
positioning Billy Martin's to serve the Chinese market through a
network of mini-Billy Martin boutiques, 500 to 1000 sq. feet, which
will be franchised to local Chinese partners," said Doug Newton,
CEO of RLAB who founded the western brand, along with former NY
Yankee manager, Billy Martin in 1978.
"Our first test markets will likely be in the mainland coastal
cities of Wenzhou, Dalian and Shanghai. We plan to take a prudent,
steady approach to rolling out in China, and our pace of expansion
obviously will depend on the degree to which our western lifestyle
goods are embraced by the younger generation of Chinese consumers
who have the money and motivation to wear our wares. We are
carefully watching the experience of other real American brands
doing business in China now."
Heading up the company's Asia-Pacific Rim drive will be Joseph
Gimiano, a 25 year veteran of the company's New York boutique. "In
over 2 decades of observing customer reaction to Billy Martin's
goods, especially by tourists and visitors from Asia-Pacific Rim in
the last 5 years, we believe there is an enduring appeal of
authentic American-made western wear that extends across the
globe," Gimiano said.
Real American Brands, Inc., the non-reporting public company
(RLAB) owns 100% of the licensing and franchising rights of Billy
Martin's and its registered US trademarks. The company is
headquartered at Trump Plaza in New York City, a market where the
boutique has operated without interruption for the last 31 years
(www.billymartin.com).
About Real American Brands RLAB's focus
(www.realamericanbrands.com) is to support products and services
whose origins, designs and character reflect and serve America's
unique culture, heritage and way of life. RLAB also seeks to invest
in and/or provide guidance to smaller US companies and brands with
potential to grow large. RLAB owns trademarks for "Born & Bred
in the USA"®; Lasso®; Lariat®; Riata® (the Spanish word for lasso),
and "Green Blues"®, the name of RLAB's new eco-friendly blue jean
brand.
Forward-Looking Statements Statements about RLAB's future
expectations, including future revenues and earnings, and all other
statements in this news release other than historical facts are
"forward-looking statements." Since these statements involve risks
and uncertainties and are subject to change at any time, the
company's actual results may differ materially from the company's
plans if its assumptions prove to be incorrect or for a variety of
other reasons.
Contact: Doug Newton or Chance Newton
info@RealAmericanBrands.com BillyMartins@gmail.com 760-324-6834
Real American Capital (PK) (USOTC:RLAB)
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