RNS Number:8247L
Ashton Penney Holdings PLC
09 November 2006





FOR IMMEDIATE RELEASE                                        09 November 2006

ASHTON PENNEY HOLDINGS PLC
(the "Company" or "Ashton Penney")

Director/PDMR Shareholding


The Company was informed on 08 November 2006 that Bruce Page, Director, through
his Self Invested Personal Pension  Scheme, ("SIPP") on that date purchased
50,000 Ashton Penney ordinary shares at a price of 5.75p per share.  The SIPP 
now holds 175,000 Ashton Penney ordinary shares, representing 0.37 % of the
Company's issued share capital.

Accordingly, at today's date, Mr Page's total holding is now of 300,000 ordinary
shares, representing 0.89 % of the  issued share capital of the Company.

James Wheeler                     +44 20 7337 6900
Chief Executive

Roland Cornish
Beaumont Cornish Limited          +44 20 7628 3396

Paul Dulieu                       +44 20 7920 3150
Tavistock Communications




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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