"Crown Royal Partners With Feeding
America and NFL Legends like DeMarcus
Ware all Season to Champion the Hosts that Make Gameday
Special!"
NEW
YORK, Nov. 14, 2023 /PRNewswire/ -- Crown
Royal, the first-ever whisky partner of the National Football
League (NFL), launched year three of their Kick Off with Crown
(KOWC) campaign. Generosity is at the core of the brand and has
been brought to life over the years through its long-term
commitment to the military, its support of the Black rodeo
community, its give back efforts via the KOWC campaign and so much
more. In 2021, the KOWC campaign supported hospitality workers, in
2022 it championed delivery workers, this year Crown Royal is
bringing it back home and celebrating those that serve and help
ensure guests have everything they need during this season, from
volunteers to generous hosts.
Throughout November, Crown Royal will join forces with
like-minded partners from NFL Legends to Feeding America to help
football fans host like a Legend and give back to those who make
moments at home special. The brand's generous acts will culminate
with a $250K donation to Feeding
America to provide meals to people facing hunger.
Crown Royal has teamed up with NFL Hall-Of-Famer, DeMarcus Ware, to share his favorite game day
items in a custom-curated shopping cart on the largest online
grocery marketplace in North
America. DeMarcus' cart captures everything you need to host
an epic game day, from light bites to all the ingredients necessary
to make his signature Crown Royal cocktail, The America's Sweet
Tea.
Football fans and cocktail lovers alike will not only be able to
entertain like a Legend but they will also be able to prepare
cocktails like one too. The whisky brand has enlisted the help of
NFL Legends Jamaal Charles, AJ Green, Deuce McAllister,
Fred Taylor, Joe Thomas, Andrew
Whitworth and Vince Wilfork
to curate their own signature cocktail recipes that will take watch
parties to the next level. Beginning Thanksgiving Week, fans can
head over to CrownRoyal.com for the full recipes and other
entertaining tips.
"As a long-time partner, I am excited to work with Crown Royal
for another NFL season and give fans the inside scoop on some of my
favorite gameday items," says DeMarcus
Ware. "There's no better feeling than generously opening
your home to host family and friends on gameday and I am thrilled
to join other NFL Legends as we share our favorite drinks and tips
for all the hosts out there."
Ahead of Thanksgiving, Crown Royal will turn the tables and host
the people who selflessly serve others day in and day out. During
the organization's busiest time, Crown Royal will celebrate Feeding
America volunteers in a select market and treat them to a special
gameday watch party. To give thanks for all contributions the brand
will donate a total of $250,000 from
the Crown Royal Generosity Fund, a donor advised fund, to Feeding
America with $25,000 of the donation
going to North Texas Food Bank in Plano,
Texas, $10,000 of the donation
going to Feeding America's local NYC Chapter, City Harvest and
$10,000 dedicated to the San Antonio
Food Bank. For more information on Feeding America go to
feedingamerica.org.
Kick Off with Crown launched in 2021 and aimed to celebrate the
hospitality workers that make gameday great at stadiums and
entertaining venues across the country. In its first year, KOWC
made a $1 million dollar commitment
to more than 20 national and local nonprofits that support
communities in need. In year two, 2022, the brand shifted focus and
highlighted the delivery workers who go the extra mile to get great
eats for hungry football fans. As part of the season-long
commitment of donating $1 million
dollars to hospitality workers and military, the campaign
dedicated $500,000 to couriers. Now,
in its third year, the brand is excited to celebrate those who go
the extra mile to make gameday amazing at home.
"We're thrilled to be back for year three with the NFL and to be
launching during this pivotal holiday season when we can truly give
back to the people who deserve it most," says Tatiana Conti, VP of Crown Royal. "Hosting at
its essence is an act of generosity and we are excited to have
amazing partners whose missions align with the Crown Royal brand.
We are excited to collaborate on ways that allow us to give back
when people need it most."
Diageo Americas, Inc. to donate up to $1,000,000 to national and local charities
between 9/7/2023 & 6/30/2024,
including this initiative in support of Feeding America. Crown
Royal Generosity Fund is administered by Fairfield County's
Community Foundation, organized under IRS Section 501c(3). No
minimum donation. Dispersal of funds subject to approval of
Fairfield County's Community Foundation.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth
and elegant flavor was an exceptionally generous gift fit for
royalty. It's gift-worthy presentation reflects its regal origins –
it is considered the epitome of Canadian whisky. For more
information, visit crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo
is listed on both the New York Stock Exchange (NYSE: DEO) and the
London Stock Exchange (LSE: DGE) and their products are sold in
more than 180 countries around the world. For more information
about Diageo, their people, brands, and performance, visit
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
About Feeding America
Feeding America is committed to an America where no one is
hungry. We support tens of millions of people who experience food
insecurity to get the food and resources they say they need to
thrive as part of a nationwide network of food banks, statewide
food bank associations, food pantries and meal programs. We also
invest in innovative solutions to increase equitable access to
nutritious food, advocate for legislation that improves food
security and work to address factors that impact food security,
such as health, cost of living and employment. We partner with
people experiencing food insecurity, policymakers, organizations,
and supporters, united with them in a movement to end hunger. Visit
www.FeedingAmerica.org to learn more.
Media Contact: crownroyal@taylorstrategy.com
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SOURCE Crown Royal
