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Tremor International Ltd
09 May 2023
9 May 2023
Tremor International Ltd
("Tremor" or the "Company")
In a First, Tremor International to Offer Green Media Products
on CTV, Powered by Scope3 Data
Curated deals in the Unruly SSP package supply across display,
video and now,
CTV based on publishers' scores against carbon emission
measurement methodology
With a direct path to purchase from Amobee to Unruly, Tremor's
end-to-end platform cuts energy costs and drives efficiencies
across the advertising supply path
Tremor International, a global leader in data-driven video and
Connected TV ("CTV") advertising technology offering an end-to-end
platform that enables advertisers to optimize their campaigns and
media companies to maximize inventory yield, today announced a
global partnership with Scope3, the source of truth for supply
chain carbon emissions data, which, in a first for the market, sees
Scope3's carbon emission measurement methodology applied to CTV
inventory. Through Unruly, the SSP in Tremor's platform, buyers can
access Green Media Product ("GMP") curated deals - powered by
Scope3 data - across premium display, video and now, CTV, to
achieve performance goals while mapping and measuring the carbon
emissions of their media spend.
GMPs are media products based on Scope3 data, designed to reduce
an advertiser's carbon footprint by providing them with the ability
to map and measure the emissions related to their media spend. By
moving spend onto GMPs, advertisers can contribute to potential
industry-wide systemic change. Early measurement of streaming and
CTV inventory using Scope3 data we believe indicates that CTV can
generate more emissions on average than display and that the source
of emissions within the ad lifecycle are distributed differently.
Measuring and understanding the emissions nuances of emerging
channels like CTV can support the incorporation of sustainable
practices early on as its growth continues.
While the curated deals are available to all third-party DSPs,
the nature of Tremor's end-to-end platform, which connects the
Amobee DSP directly to Unruly, we believe drives efficiencies
across the advertising supply path, creating value for customers
while cutting energy costs, including through a shared data
infrastructure which enables Tremor to leverage most assets across
both the DSP and SSP.
"At Tremor International, we believe in working collaboratively
to drive positive change. CTV plays a key role in the future of our
business and the industry at large, so it's critical that we
prioritize sustainability as our technology advances to support the
convergence of traditional TV and digital advertising," said Karim
Rayes, Chief Product Officer, Tremor International. "Together with
Scope3, we are taking a thoughtful approach to supporting the
reduction of our industry's carbon footprint while continuing to
optimize our clients' investments across emerging formats."
"As investment in CTV grows, it's important that the industry
can measure and understand the carbon emissions associated with it.
By expanding Scope3's methodology to include streaming and CTV,
we're another step closer to getting a full picture of the ad
industry's carbon footprint," said Brenda Tuohig, Head of Strategy
and Global Partnerships, Scope3. "What's even more exciting is that
we can now use that data to take action to reduce emissions and
Tremor is a key part of that. Offering CTV-specific GMPs is just
the first of multiple ways that Tremor will be using Scope3 data to
help drive emissions reduction in programmatic advertising."
About Tremor International
Tremor International is a collection of brands built to unite
creativity, data and technology across the open internet. Our
end-to-end, video-first platform facilitates and optimizes engaging
advertising campaigns for brands, media groups and content creators
worldwide - enabling powerful partnerships and delivering
meaningful results. A leader in Connected TV and video, Tremor
International's footprint is expanding across the industry's
fastest-growing segments, driven by a global team of seasoned
technologists and digital natives. Learn more at
www.tremorinternational.com
About Scope3
Scope3 is on a mission to decarbonize media and advertising. For
organizations seeking to make carbon-aware business decisions,
Scope3 is the supply chain emissions data standard that delivers an
accurate, comprehensive, and independent emissions model for every
company in the digital ecosystem. Scope3 enables the industry wide
usage of Green Media Products (GMPs), or carbon-neutral media, by
measuring emissions and managing the purchase of high-quality
carbon removal contributions.
PR Contact:
Caroline Smith, VP, Communications, Tremor International
csmith@tremorinternational.com
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United States Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the benefits of the Scope3 partnership, the
date received or reported on by Tremor related to Scope3, or any
other partnership, our tech stack, and any other offerings of
Tremor, Unruly and any affiliates. These statements are neither
promises nor guarantees but involve known and unknown risks,
uncertainties and other important factors that may cause Tremor's
actual results, performance or achievements to be materially
different from its expectations expressed or implied by the
forward-looking statements. Tremor cautions you not to place undue
reliance on these forward-looking statements. For a more detailed
discussion of these factors, and other factors that could cause
actual results to vary materially, interested parties should review
the risk factors listed in Tremor's most recent Annual Report on
Form 20-F, which was filed with the U.S. Securities and Exchange
Commission (www.sec.gov) on March 7, 2023. Any forward-looking
statements made by Tremor in this press release speak only as of
the date of this press release, and Tremor does not intend to
update these forward-looking statements after the date of this
press release, except as required by law.
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END
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