TTX Turftrax

    TurfTrax plc (the "Group", "Company" or "TurfTrax")

Trading update

TurfTrax, the international horse racing data origination and distribution
company, was admitted to trading on AIM on 30 January 2008.

The Company is pleased to provide the following update:

The Pricer

In October 2007, the Group, in conjunction with a development partner, launched
the "Pricer", a software application that generates a continuously updating
fixed odds in-running price for each horse for the duration of a horse race.
The in-running price is generated through the integration of real-time speed,
positioning and pre-existing data.

In line with expectations, the Board of TurfTrax is pleased to announce the
availability of the Pricer to bookmakers for internet based end to end
integration trials. An open invitation will be issued this week by TurfTrax for
potential users to take part in these trials. A leading high street bookmaker
with a significant internet presence has already agreed to participate in the
trial.

The next phase of testing, expected towards the end of April 2008, should see
the bookmakers integrate the application into their bet management systems for
user acceptance trials.

The Board is optimistic that the first commercial contract and full launch will
occur in early summer.

Tracking system

Since admission to AIM, the number of opportunities for the sale of TurfTrax
tracking systems to international course operators has increased with further
course operators requesting quotations for both single and multiple
installations. Due to the significant capital investment required by such
operators, these negotiations are taking longer than expected.

The Company is currently developing a financial model with a third party which
will enable course operators to pay for the use of a tracking system as they
use it rather than their incurring a significant upfront capital investment.
TurfTrax would receive its revenues on normal terms.

Data provision

TurfTrax has now signed a 12 month contract with Trinity Mirror plc for the
provision of data to be published on the Daily Mirror racing pages and the
provision of a mobile phone service to access our form guide data. The
commercial terms include a share of the mobile phone revenue earned.
Discussions are taking place with other parties for comparable "white label"
form guide information services.

A further announcement will be made in due course.

END

Contact:

Nicky Green          TurfTrax plc                 + 44 (0) 1722 434 000     
                                                                            
Stephen Goschalk     Newland Stockbroker Ltd      + 44 (0) 207 290 2414     
                                                                            
Liam Murray          City Financial Associates    + 44 (0) 207 492 4777     
                     Ltd                                                    
                                                                            
Vikki Krause         Hansard Group                + 44 (0) 207 245 1100     



END

Turftrax (LSE:TTX)
Historical Stock Chart
From Oct 2024 to Nov 2024

Turftrax (LSE:TTX)
Historical Stock Chart
From Nov 2023 to Nov 2024