Groupe PSA: Multi-Brand Network Euro Repar Car Service Launched in Morocco
19 July 2018 - 5:03PM
Business Wire
- First Euro Repar Car
Service opened in Casablanca1 on 18 July
- Groupe PSA joins forces with its
long-standing importer, Sopriam, to roll out its multi-brand repair
network in the country
- The network now includes
3,500 garages worldwide, and aims to expand to
10,000 locations at least by 2021
Regulatory News:
Groupe PSA (Paris:UG):
The opening was attended by Christophe Musy, Senior Vice
President, PSA Aftermarket, Olivier Gandolfo, Vice President, Parts
and Services for Middle East & Africa (Groupe PSA), as well as,
for Sopriam, by Khalid Kabbaj, Chief Executive Officer and Kaddour
Belazziz, Vice President, Parts and Services. Also in attendance
were Taoufik Zadaki, Board member, and Hicham Benzaoui, Deputy
Chief Executive Officer of Ateliers Experts Automobile, the first
investors to get behind the banner in Morocco.
The roll-out of the Euro Repar Car Service forms part of Groupe
PSA’s Push to Pass strategic plan. It is a pillar of its
multi-brand offensive, which aims to fulfil all customers’
aftersales expectations worldwide, regardless of their purchasing
power and the make and age or their vehicle.
For Sopriam, the roll-out of Euro Repar Car Service in Morocco
is an important step in its Vision 2021 strategy, which is intended
to expand multi-brand spare parts sales in Morocco.
The Euro Repar Car Service network offers servicing and
maintenance for vehicles of all makes across all segments. It is
aimed at customers seeking a local servicing and maintenance garage
that offers competitive prices and the backing of a quality
international label. Mechanics who join the network will receive
support in business development and management, marketing and
communications, and will be given training.
Roll-out of the network in Morocco will also boost sales of
Eurorepar’s competitively priced range of multi-brand spare parts,
which come with a two-year warranty. Eurorepar’s offering is the
widest on the market and will be tailored to Moroccan
customers.
“Morocco is strategic for the international roll-out of our Euro
Repar Car Service network,” said Christophe Musy, Vice President of
PSA Aftermarket. We are convinced that our repair service and spare
parts offering is particularly suited to the needs of Moroccan
customers”.
“Sopriam aims to cover the whole of Morocco by opening at least
50 garages by 2021”, added Khalid Kabbaj. “We call on all
multi-brand mechanics committed to high-quality service and
customer satisfaction to join Euro Repar Car Service. It is an
excellent opportunity for them to enjoy the support of an
international banner while preserving their independence and
flexibility.”
About Groupe PSA
Groupe PSA designs unique automotive experiences and delivers
mobility solutions to meet all customer expectations. The Group has
five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, and
provides a wide array of mobility and smart services under the
Free2Move brand. Its ‘Push to Pass’ strategic plan represents a
first step towards the achievement of the Group’s vision to be “a
global carmaker with cutting-edge efficiency and a leading mobility
provider sustaining lifetime customer relationships”. An early
innovator in the field of autonomous and connected cars, Groupe PSA
is also involved in financing activities through Banque PSA Finance
and in automotive equipment via Faurecia. Find out more at
groupe-psa.com/en.
Media library: medialibrary.groupe-psa.com / @GroupePSA
1 Rue Abdeouahed Al Morrakochi-Q.I Oukacha, Casablanca.
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version on businesswire.com: https://www.businesswire.com/news/home/20180719005262/en/
Media:In FranceGroupe PSA:Cécile Damide,
+33 (0)6 77 14 53 75cecile.damide@mpsa.comorIn
MoroccoSopriam:Lamia Skalli, +212 (0)5 22 46 48
00skalli@sopriam.ma