For immediate release: 1 November 2024
Good Life Plus
Plc
(the "Company" or "Good Life Plus")
CFO and Advisory Board
Appointments
Good Life Plus Plc (AQSE: GDLF), an
innovator in the luxury prize draw and rewards sector, is pleased
to announce the appointment of Richard Johnston as Chief Financial
Officer, effective 1 November 2024. Richard brings vast
experience as a CFO across high-growth SaaS businesses, including
Outplay Entertainment Limited and Overtier. His appointment
reflects the Company's commitment to strengthening its financial
capabilities and scaling rapidly as it enters the next phase of
growth.
Additionally, the Company is
delighted to welcome Fraser Doherty MBE, co-founder and CEO of
Beer52, to its Advisory Board. Fraser is a celebrated entrepreneur
recognised for his expertise in direct-to-consumer marketing. At
Beer52, he helped grow the business into the UK's largest craft
beer club, now serving over 200,000 subscribers with unique monthly
beer selections alongside the popular Ferment magazine. With a proven track
record in customer engagement and retention, Fraser's insights will
be invaluable as Good Life Plus enhances its brand strategy and
subscriber experience.
Fraser's entrepreneurial journey
began at age 14 with SuperJam, which became a household brand and
made him the youngest supplier to major supermarkets. Beyond his
business accomplishments, Fraser has committed himself to community
initiatives, including SuperJam Tea Parties for the elderly.
Honoured with an MBE for services to business, Fraser brings a
wealth of knowledge and relevant experience to the Good Life Plus
Advisory Board.
Both Richard and Fraser have been
granted share options to align their interests with the Company's
success. Mr Johnston has been granted options over 2,000,000
Ordinary Shares of £0.001 each in the Company (the
"Options"). These options will vest 12 months following his
appointment and be exercisable at 2.5p per Ordinary Share.
Furthermore, Mr Johnston will be awarded further options on the
1st and 2nd anniversary of his appointment
which will vest 12 months after the date of award and have a strike
price reflecting the underlying share price at the time of
award. Further announcements will be made at the time of
these awards.
Mr Doherty has been granted options
over 1,120,000 Ordinary Shares of £0.001 each in the
Company. These options will vest 12 months following
his appointment and be exercisable at 2.5p per Ordinary
Share.
Charlie Chadd, CEO of Good Life Plus Plc,
commented:
"We
are incredibly pleased to welcome Richard Johnston as our new CFO
and Fraser Doherty to our Advisory Board, both of whom bring highly
relevant expertise that will directly support our focus on rapid
scaling, operational excellence, and deepening our customer
relationships.
"Richard's experience in high-growth environments will be
instrumental in accelerating our expansion and enabling us to build
partnerships more effectively and at scale. His appointment is a
strong endorsement of our momentum and business model. Fraser
is a widely respected figure in direct-to-consumer marketing, and
his insights are already proving invaluable in shaping our approach
to customer engagement and brand loyalty."
-Ends -
This announcement contains
information which, prior to its disclosure, was inside information
as stipulated under Regulation 11 of the Market Abuse (Amendment)
(EU Exit) Regulations 2019/310 (as amended).
The Directors of the Company take
responsibility for this announcement.
PDMR
Notification and public disclosure of transaction by person
discharging managerial responsibilities
|
1
|
Details of the person discharging managerial
responsibilities/person closely associated
|
|
a.
|
Name
|
|
1) Richard
Johnston
|
|
2
|
Reason for notification
|
|
Grant of Options
|
|
a.
|
Position/Status
|
|
1) PDMR
|
|
b.
|
Initial notification/
Amendment
|
|
Initial notification
|
|
3
|
Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
|
|
a.
|
Name
|
|
Good Life Plus Plc
|
|
b.
|
LEI
|
|
2138003B288DJIG8LQ90
|
|
4
|
Details of the transaction(s): section to be repeated for (i)
each type of instrument; (ii) each type of transaction; (iii) each
date; and (iv) each place where transactions have been
conducted
|
|
a.
|
Description of the financial
instrument, type of instrument
Identification Code
|
|
Options over Ordinary shares
of £0.001 each
ISIN Code: GB00BPSMPW93
|
|
b.
|
Nature of the transaction
|
|
Grant of Options
|
|
c.
|
Price(s) and volume(s)
|
|
|
|
d.
|
Aggregated information
- Aggregated Volume
- Price
|
|
2,000,000 Ordinary Shares*
£0.025
|
|
e.
|
Date of the transaction
|
|
1 November 2024
|
|
f.
|
Place of the transaction
|
|
Outside of a trading venue
|
*The Company has also committed to issuing two further batches
of options to Richard Johnston on the 12 month and 24 month
anniversary of his appointment with exercise prices reflecting the
prevailing share price at the time of
grant.
For
further information please visit Good Life Plus
Plc or contact:
Good Life Plus Plc
+44 (0)7500 929157
Charlie Chadd, Chief
Executive
Novum Securities Limited
AQSE Corporate Advisor
David Coffman / Daniel Harris /
George Duxberry
+44 (0)20 7399 9400
Tennyson Securities
Broker
Peter Krens / Alan Howard
+44 (0) 20 7186 9030
Rosewood
Financial Media and Investor
Communications
John West / Llew Angus / Lily Pearce
+ 44 (0)20 7653 8702
-ends-
