SHNJ Rogue Baron Plc

 
TIDMSHNJ 
 
For Immediate Release 
 
                                17 January 2023 
 
                                ROGUE BARON PLC 
 
                       ("Rogue Baron" or "The Company") 
 
                  Quarterly Trading Statement to December 31 
 
                           Strong finish to the year 
 
Rogue Baron PLC (AQSE: SHNJ, OTC: SHNJF), a global company in the premium 
spirits sector, is pleased to announce a trading statement for the quarter 
ending December 31, 2022. 
 
In the final quarter, the Company sold approximately 930 cases of Shinju 
globally, which was a 137% increase compared to the same period in 2021 
resulting in revenues of approximately USD 120,000. This growth has come 
despite minimal marketing dollars spent. 
 
The Shinju brand is gaining significant traction in its current markets due to 
its price positioning, quality, and taste. Repeat purchases from customers and 
increased orders from distributors are playing a factor in the growth. 
 
The Shinju brand also saw a strong start to sales in the final quarter in the 
U.K., with the launch of the 8-year-old 'Black Pearl' extension leading the 
way. The Company projects growth to continue in 2023 as it officially launched 
the Shinju brand with the second-largest distributor in the U.S. in November. 
Starting in only one market, the plan is to roll out Shinju across the U.S. in 
2023 through the distributor's national footprint.  The effect of the new 
distributor is already evident despite sales initially in only the Maryland / 
Washington DC market with that particular distributor. 
 
Given the Company's increasing distribution footprint globally, Rogue Baron is 
looking at various financing options to accelerate sales in its current 
markets, expand into new markets, and potentially push new products through its 
existing sales platforms. Numerous options are being perused by the board to 
take advantage of the opportunities that are continually presented to the 
Company. 
 
Audit Opinion 2021 
 
The Company has made good progress in conjunction with its auditor to resolve 
the issues presented in the Company's report and accounts for the year ended 31 
December 2021 and is on track to release its results for the year end for 
September 30, 2023, in advance of the March 31, 2023 deadline. 
 
Ryan Dolder, CEO of Rogue Baron, commented: 
 
"Despite a challenging year due to shipping and logistics issues that limited 
our inventory availability, and a complex transition to a larger U.S. 
distributor, we are excited about the trajectory of not only Shinju, but the 
Company as a whole. When we set out to launch our first brand, Shinju, we had a 
very specific strategic plan on how we wanted to do it. We knew it would take 
time, but we also believed if we stayed committed to the plan it would create 
the best chance of success for the Brand and the Company long-term. Many of the 
steps in that plan are now starting to take hold." 
 
 
The Directors of the Company accept responsibility for the contents of this 
announcement 
 
For further information, please contact: 
 
The Company 
 
Ryan 
Dolder 
 
rdolder@roguebaron.com 
 
AQSE Corporate Adviser: 
 
Peterhouse Capital Limited 
 
Guy Miller 
 
 +44 (0) 20 7469 0936 
 
AQSE Corporate Broker: 
 
Peterhouse Capital Limited 
 
Lucy Williams 
 
 +44 (0) 20 7469 0936 
 
 
 
END 
 
 

(END) Dow Jones Newswires

January 17, 2023 09:57 ET (14:57 GMT)

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