Acxiom Inks Global Agreement with ACE Group to Power Up Database Marketing Campaigns
07 August 2014 - 1:34AM
Business Wire
Multi-year Deal Will Help ACE Clients Improve
Revenue, Data Security and Market Sustainability
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has signed a
global, multi-year contract with Zurich-based global insurer, ACE
Group, to support their marketing capabilities with a new Database
Marketing solution that will provide the flexibility, scale and
security needed to address the company’s ever-evolving client
needs.
The Acxiom solution selected by ACE enhances data and customer
characteristics without having to use or store Personally
Identifiable Information (PII) in the process. Acxiom’s Safe Haven
capability removes PII and replaces it using anonymized storage of
contact history to support expanded analytics in a
privacy-compliant way. This unique approach to “data hashing,”
along with decades of leadership and best practices in data
security and compliance around the globe, have established Acxiom
as the data industry leader, particularly among the world’s largest
financial services providers.
“We want ACE to be the proven and trusted partner of choice for
our many clients around the world,” said Ed Levin, Division
President, International Accident & Health, ACE Overseas
General. “As such, investing in our marketing and data sharing
capabilities, including best-in-class practices around customer
data security and privacy, is central to advancing our
business.”
“ACE has an amazing track record for developing highly strategic
campaigns for their clients around the globe,” said Phil Lore,
Group Vice President, Financial Services, Acxiom. “We are thrilled
ACE has selected Acxiom to help build upon their success. I am
certain that integrating our world class data, database management
and analytics into ACE’s offerings will further expand their value
proposition and drive unprecedented results.”
The global agreement between ACE and Acxiom covers several
countries, with initial developments planned in Brazil, Italy,
Mexico, Thailand, and Turkey.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our clients. For more information about Acxiom,
visit www.acxiom.com.
About ACE
ACE Group is one of the world’s largest multiline property and
casualty insurers. With operations in 54 countries, ACE provides
commercial and personal property and casualty insurance, personal
accident supplemental health insurance, reinsurance, and life
insurance to a diverse group of clients. ACE Limited, the parent
company of ACE Group, is listed on the New York Stock Exchange
(NYSE: ACE) and is a component of the S&P 500 index. Additional
information can be found at www.acegroup.com.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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