Partnership will Bring New Channels to
Viewers, while also Enhancing Cineverse's Monetization and
Discovery Capabilities
LOS
ANGELES, Aug. 15, 2024 /PRNewswire/ -- Cineverse
Corp. (NASDAQ: CNVS), an innovative streaming technology and
entertainment company, today announced a broad partnership with
Wurl, LLC ("Wurl"), a leader in the CTV industry, to distribute its
growing portfolio of free, ad-supported streaming television (FAST)
channels and launch new channels. The partnership will enable
Cineverse to streamline channel launches through seamless
integration with Matchpoint, the company's proprietary distribution
platform, along with enhanced monetization which will provide
Cineverse with future opportunities to expand the company's
strategic initiatives around content discovery and
personalization.
![Courtesy of Cineverse (PRNewsfoto/Cineverse Corp.) Courtesy of Cineverse (PRNewsfoto/Cineverse Corp.)](https://mma.prnewswire.com/media/2081845/Cineverse_v1_Logo.jpg)
With this partnership, Cineverse will migrate the majority of
their existing FAST channels to Wurl's Global FAST Pass. As part of
this move, The Bob Ross Channel, Barney, 9 Story Presents: Garfield
and Friends, SCREAMBOX TV, the Real Madrid Channel and others will
be fully powered by Wurl. Moving forward, the company will also
launch additional new channels via Wurl including several music
channels as part of an expanded offering in the genre.
"We're very excited to be working with Wurl's highly-trained and
experienced team to expand our FAST channel portfolio," said
Cineverse Chief Operating Officer & Chief Technology Officer
Tony Huidor. "With this new
partnership, we're already benefiting from greater ease of use,
significantly reduced costs with faster and more simplified channel
launches. In addition, we look forward to being able to benefit
from stronger ad monetization, future personalization and
discoverability tools that will provide Cineverse with new avenues
for growth."
Wurl's Global FAST Pass (GFP) is one of the world's largest FAST
channel networks, encompassing 173M+ connected TVs monthly and more
than 50 streamers worldwide. GFP simplifies monetization and
provides powerful data insights to help guide content and
scheduling optimizations for content companies to drive increased
revenue.
"It's exciting to work with companies like Cineverse who are
always looking to innovate and create better experiences for their
viewers," said Wurl Vice President, Sales & Partnerships,
Americas Dave Bernath. "We look forward to growing our partnership
and supporting Cineverse with onboarding new channels and
delivering greater personalization."
ABOUT CINEVERSE
Cineverse's advanced, proprietary
technology drives the distribution of over 70,000 premium films,
series, and podcasts to more than 150 million unique viewers
monthly. From providing a complete streaming solution to some of
the world's most recognizable brands, to super-serving their own
network of fan channels, Cineverse (NASDAQ: CNVS) is powering the
future of entertainment. For more information, please visit
cineverse.com.
ABOUT WURL
Wurl is a leader in the CTV industry,
helping connect viewers to the content they want to see with
technologies for distribution, monetization, and advertising. The
company supports publishers, streamers, and advertisers in growing
viewership, maximizing revenue, and strengthening brand value. Wurl
is owned by AppLovin Corporation (NASDAQ: APP). For more
information, visit www.wurl.com.
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.