NEW
YORK, Oct. 22, 2024 /PRNewswire/
-- MobileFuse, one of the largest in-app, CTV, and DOOH
advertising platforms, today announced a strategic partnership
with Criteo (Nasdaq: CRTO), the commerce media company. The
partnership strengthens MobileFuse's retail media capabilities by
providing current retail clients access to Criteo's Commerce
Audiences, granular audience segments built from real-time shopping
signals. When Commerce Audiences are packaged with MobileFuse's
premium SDK-connected in-app supply, retail brands and advertisers
are empowered with more effective audience discovery and engagement
-- ultimately driving conversions.
Criteo's Commerce Audiences consist of continuously refreshed,
high-intent audiences actively navigating the web and ecommerce
sites. These audiences predict the likelihood of what a consumer
will buy based on their previous shopping behaviors and commerce
signals, such as site activity, ad engagement, browsing, cart
activity and more. This partnership enables retail brands and
advertisers to connect with consumers at every stage of their buyer
journey based on shopping interests and preferences across
MobileFuse inventory, using real-world transaction and browsing
signals from Criteo. This news showcases MobileFuse's commitment to
providing publishers and advertisers with innovative tools that
drive results.
"We're constantly looking to provide greater value across our
solutions, and Criteo's Commerce Audiences ensure we can deliver
even better audience targeting and engagement," said Conor Donnelly, Vice President of Commerce Media
& Programmatic Solutions at MobileFuse. "Combining Criteo's
Commerce Audiences with our industry-leading addressable supply
enhances our overall retail offering, and ensures we meet the
growing demands of publishers, brands, and advertisers."
MobileFuse's industry-leading SDK is proven to deliver
higher fill rates, eCPM, CTR, and revenue compared to other oRTB
solutions with similar amounts of bid requests. Additionally,
MobileFuse supports alternative IDs in the in-app space, including
UID2.0 and RampID. This is further strengthened by direct app
integrations via the SDK. All together, these offerings ensure
brands and advertisers can reach audiences outside owned digital
properties, with placements across premium mobile and CTV in-app
supply.
"Partners like MobileFuse are working with Criteo to capture
more value from the growth of retail media," said Sean Deane, VP of Publisher Partnerships,
Americas at Criteo. "Leveraging Criteo's Commerce Audiences, which
represents trillions of consumer journeys across 700 million daily
active users, partners can supercharge their inventory while
delivering improved campaign performance to their buyers."
As retail media grows in importance, and more organizations seek
to maximize their ROI in existing and emerging channels, MobileFuse
is committed to providing solutions to help clients and partners
reach critical campaign goals.
For more information, visit mobilefuse.com.
About MobileFuse
MobileFuse is one of the largest in-app, CTV, and DOOH
advertising platforms. The company serves leading brands, agencies,
bidders, and app developers across a variety of verticals.
MobileFuse empowers its clients by reaching highly curated and
receptive audiences via unique solutions combining moments-based
targeting, patented location verification, custom creative, and
data-driven insights across a large location-based in-app and CTV
exchange. Founded in 2009, MobileFuse is headquartered in
New York City and has offices
throughout the U.S. In 2022, the company achieved carbon negative
status. For more information, visit https://mobilefuse.com/.
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SOURCE MobileFuse
