Largest Product Launch in iRobot
History
BEDFORD,
Mass., March 11, 2025 /PRNewswire/ -- iRobot
Corp. (NASDAQ: IRBT), a leader in consumer robots, today announced
the availability of a suite of new technologically-innovative
Roomba® vacuums and 2-in-1 vacuums and mops with advanced
features, ranging from debris-compacting systems to extending and
retractable dual-spinning mop pads that tackle stubborn messes.
The new robots, featuring an elevated, premium design, improved
technology and an upgraded Roomba® Home app offering users more
intuitive control, mark the largest and most comprehensive lineup
in the Company's 35-year history.
"The launch of these robots represents more than the consistent
progress of our exceptional innovation team," said Gary Cohen, iRobot CEO. "They underscore the
return of iRobot® as the category creator and our leadership
position that was established more than three decades ago. Last
year, we reinvented our iRobot® Research & Development Labs,
and these robots are the result of our world class engineers' and
designers' brilliance."
A customer-first product naming hierarchy was created to drive
portfolio clarity and distinction, making Roomba® robots the
easy choice for every cleaning preference. All new robots
feature increased suction, improved navigation and fast mapping
with ClearView™Lidar Navigation, and select models feature
PrecisionVision™ AI Technology. In addition to improved mopping,
all robots feature automatic carpet detection and avoidance and
object sensing and avoidance capabilities.
The 2025 lineup, available across North America and select European markets
beginning on March 18, includes the
Roomba® 105 Vac Robot series, featuring 70x more
power-lifting suction*, the Roomba®
205 DustCompactor™ Vac Robot and Roomba® 205
DustCompactor™ Combo Robot that devours dirt
while the industry-leading DustCompactor™ innovation packs
away debris for months, the Roomba® Plus 405 Combo Robot +
AutoWash™ Dock that boasts intense suction, deep scrubbing and
a maintenance-free dock, and the Roomba® Plus 505 Combo Robot +
AutoWash™ Dock, featuring
PerfectEdge® Technology to get deep
into corners, a hands-free multi-function dock that automatically
empties debris, washes and heat-dries mop pads and self-cleans when
finished.
In addition to the new technology, the robots feature modern
colors, materials, and finishes. According to Insun Hong, Director of Industrial Design at
iRobot, "The products' appearance is warm and approachable. They
will look completely organic within everyone's home aesthetic or
décor."
In addition to the new products, iRobot is also launching a
comprehensive marketing campaign featuring new advertising and the
tag line, "Roomba. Made for This". The campaign will be
featured on television, digital streaming platforms and across
social media. New packaging is also part of the new Roomba® look
and feel. Key product features are prominently placed on the front
and side panels to elevate the primary capabilities that make each
robot special. The new simplified premium design which features a
vibrant green color will enhance visibility at retail.
Beginning March 18, 2025, the new
Roomba robots will be available for pre-order in North America and select European countries
on iRobot.com. Retail introductions will begin on March 23, 2025.
Additional press materials are available at
https://media.irobot.com/
*As compared to Roomba® 600 series robots.
About iRobot Corp.
iRobot is a global consumer robot company that designs and
builds thoughtful robots and intelligent home innovations that make
life better. iRobot introduced the first Roomba robot vacuum in
2002. Today, iRobot is a global enterprise that has sold more than
50 million robots worldwide. iRobot's product portfolio features
technologies and advanced concepts in cleaning, mapping and
navigation. Working from this portfolio, iRobot engineers are
building robots and smart home devices to help consumers make their
homes easier to maintain and healthier places to live. For more
information about iRobot, please visit www.irobot.com.
For iRobot Investors
Certain statements made in this press release that are not based
on historical information are forward-looking statements which are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. This press release
contains express or implied forward-looking statements relating to
iRobot's expectations concerning new product availability and
features, including expected benefits of new features that expand
product performance, customer preferences, and the expected
benefits of new product marketing campaigns. These statements are
neither promises nor guarantees, but are subject to a variety of
risks and uncertainties, many of which are beyond our control,
which could cause actual results to differ materially from those
contemplated in these forward-looking statements. Existing and
prospective investors are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date
hereof. iRobot undertakes no obligation to update or revise the
information contained in this press release, whether as a result of
new information, future events or circumstances or otherwise.
For additional information about factors that could cause
actual results to differ materially from those described in the
forward-looking statements, please refer to our filings with the
Securities and Exchange Commission, including the risk factors
contained in our most recent Annual Report on Form 10-K and
Quarterly Reports on Form 10-Q.
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SOURCE iRobot Corporation
