RESTON, Va., Feb. 20, 2020 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced a multi-year
partnership with all 27 CBS Local Television Stations. Under the
agreement, the stations will be continuing their use of Comscore
local television and advanced automotive and political
currencies.
"CBS Television Stations has been a long-term customer of
Comscore, and we are honored they have chosen to continue our
partnership," said Bill Livek, Chief
Executive Officer and Executive Vice Chair, Comscore. "We look
forward to continue providing superior cross-platform measurement
that provides granular insights and unlocks opportunities for each
station."
With more than a decade of experience measuring television
viewership from return path devices across tens of millions of
households in all local markets, Comscore is a trusted source for
television viewing data. Comscore is also a leader in advanced
audiences, which allow the industry to go beyond age and gender to
transact on consumer behaviors, interests and lifestyles. This
enables TV stations, networks, advertisers, agencies and media
companies at both local and national levels to effectively find and
reach their ideal audiences to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com
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SOURCE Comscore