Lt. Gov. Landrieu Announces Landmark Partnership with Travelocity That Promotes Louisiana Travel Products; Visitors Can Book Fl
24 May 2006 - 9:00PM
Business Wire
In conjunction with the State of Louisiana's 19th annual Tourism
Awareness Day celebration, the Louisiana Department of Culture,
Recreation & Tourism and Travelocity(R) today announced a new
shopping and booking engine on LouisianaTravel.com. In addition,
Travelocity will power online travel shopping for the New Orleans
Tourism Marketing Corporation (NOTMC) and the convention and
visitor bureaus in Baton Rouge, Lafayette and Shreveport. Under the
terms of the multi-year agreements, Travelocity's
(www.travelocity.com) World Choice Travel
(www.worldchoicetravel.com) division will power the booking engine
for each organizations' Web site, providing a variety of travel
products ranging from flights, hotels, car rentals, vacation
packages and last minute packages for visitors around the world
interested in traveling to the Bayou State. This marks the first
time Travelocity has simultaneously entered into comprehensive
agreements with a statewide group of destination marketing
organizations. "The launch of this new shopping and booking engine
is the next major milestone in Louisiana's tourism industry's
rebirth," said Louisiana Lt. Governor Mitch Landrieu. "The bottom
line is that we need to get the message out that Louisiana is back
open for business and pique the interest of tourists wanting to
experience firsthand our great state." "Travelocity is proud to be
playing such a key role in revitalizing tourism throughout
Louisiana," said Richard Harris, senior vice president, strategy
and distribution for Travelocity. "We are eager to help reintroduce
the zest and spice each of these destinations has to offer to
travelers everywhere." "We are looking forward to raising the
awareness and reach of our tourism message through this new
alignment with Louisiana Tourism and Travelocity," said Sandy
Shilstone, president and CEO of the New Orleans Tourism Marketing
Corporation. "Working through Travelocity to reach the millions of
tourists who will travel to New Orleans is the right move in making
our region's rich cultural heritage and unique attractions
available to online shoppers. We are thrilled to be working with
Travelocity and teams throughout its organization in achieving this
goal." The Web sites in Louisiana that Travelocity will be powering
through WCT include: -- Louisiana Department of Culture, Recreation
& Tourism: www.louisianatravel.com -- New Orleans Tourism
Marketing Corp: www.neworleansonline.com -- Baton Rough Convention
& Visitors Bureau: www.visitbatonrouge.com -- Lafayette
Convention & Visitors Commission: www.lafayettetravel.com --
Shreveport-Bossier Convention & Tourist Bureau:
www.shreveport-bossier.org This partnership with Travelocity for
the new shopping and booking engine is part of the ongoing efforts
outlined in "Louisiana Rebirth: Restoring the Soul of America," a
strategic plan released immediately following Hurricanes Katrina
and Rita by the Office of the Lt. Governor to rebuild the tourism
industry. About Travelocity Travelocity(R) is committed to being
the traveler's champion -- before, during and after the trip - and
guarantees everything about a customer's booking will be right. If
it's not, Travelocity will work with its partners to make it right,
right away. This customer-driven focus, backed by live 24/7 phone
support, great prices and powerful shopping technology has made
Travelocity the fifth largest travel agency in the U.S. -- booking
$7.4 billion in travel worldwide in 2005. Based in Southlake,
Texas, Travelocity also owns and operates Travelocity Business(SM)
and GetThere(R) for corporate travelers, lastminute.com, a leader
in European online travel and ZUJI, a leader in Asia-Pacific online
travel. Travelocity is owned by Sabre Holdings Corporation
(NYSE:TSG), a world leader in travel commerce.
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