Starring Keegan-Michael Key, the New Campaign Highlights
the Exceptional Value of Choice Hotels' Choice Privileges Rewards
Program and its Family of 22 Brands including Radisson, Cambria
Hotels, Comfort and Quality Inn
NORTH
BETHESDA, Md., Jan. 14,
2025 /PRNewswire/ -- Choice Hotels
International, Inc. (NYSE: CHH), one of the world's largest hotel
companies, has unveiled its new global marketing campaign, inviting
travelers to "Check Into More" across its 22 diverse hotel brands.
Developed around the insight that 95% of U.S. travelers want to
spend part of their trips on new and unique experiences, this
campaign showcases how Choice Hotels provides the best value for
your money, allowing guests to maximize their memories away from
home. The campaign, developed in collaboration with beloved actor
and writer Keegan-Michael Key,
creative agency 72andSunny New
York, and Choice Hotels, features six 30 and 15 second spots
that will run across TV and digital channels through the end of
2025. The campaign stars Key as the charismatic "Vacation
Maximization-er," delivering humor and relatability while guiding
travelers in how to make the most of their trips with Choice
Hotels.
"Over the last few years, we've seen a significant cultural
shift in people booking travel based on what they want to
experience, not just where they want to go," said Noha Abdalla, Chief Marketing Officer, Choice
Hotels International. "With over 7,500 properties at different
price points ranging from full-service upscale hotels with on-site
restaurants and bars, to ubiquitous select-service hotels, all
connected through a benefit-rich rewards program, we're empowering
our guests to unlock more opportunities for connection and
exploration."
Building off the success of the 2024 campaign, Choice brought
back actor and writer Keegan-Michael
Key, who resonated strongly with target audiences.
Key's signature comedic style and relatability showcases the
versatility, depth and breadth of the hotel options travelers have
access to on ChoiceHotels.com and by being a member of the
award-winning rewards program, Choice Privileges.
To further inspire guests to make the most of their travels,
Choice Hotels has also launched the "Time Off Tooolbox" (with three
Os in reference to Out-of-Office), home to customizable time-off
request videos and messages from the Vacation Maximization-er
himself. Through the "Time Off Requestor," travelers can, in
hilarious fashion, leverage the assistance of Keegan-Michael Key to create videos requesting
time off that no boss can deny. The "Out-of-Office Message
Generator" creates personalized automatic email replies based on
trip details in Key's voice, making every aspect of taking a break
more enjoyable.
The TV ads and online videos highlight the Radisson, Cambria,
Quality Inn and Comfort brands. Radisson offers modern and
functional guestrooms with dedicated workspaces as well as flexible
meeting spaces. Cambria offers locally inspired design and flavors
with rooftop bars and outdoor spaces, and spa-inspired bathrooms.
Comfort offers a warm and welcoming stay, with essential amenities
including a free hot breakfast, spacious rooms and great pools at
select locations across the country. Quality offers the best value
for your money with a free hot breakfast and friendly service. To
connect Choice Hotels with our family of brands, a suite of logos –
including the recently introduced new ones for Radisson Blu,
Radisson Individuals and Radisson – are spotlighted at the end of
each commercial.
One spot is dedicated to Choice Privileges, the rewards program
with 68 million members globally that recently announced a series
of new member features and redemption opportunities. These include
RewardSaver room rates starting at 6,000 points, the ability to
redeem points for rooms with premium features such as a better view
or an upgraded room at select hotels and expanding how far out
people can book using points from 14 to 50 weeks. Members of Choice
Privileges can earn and redeem points for stays at more than 7,000
hotels and for college sports and Trackhouse Racing "money can't
buy" experiences.
Choice Hotels' 2025 media strategy, developed in partnership
with dentsu X, is designed to inspire and connect with families,
young professionals, and business travelers looking to maximize
every trip. Anchored in a video-first approach across connected TV,
online video and social, the campaign amplifies awareness of
Choice's portfolio of brands while diversifying placements to
engage unique audiences through podcasts, trending content, as well
as Key's own social media channels. Leveraging advanced targeting
and delivery technologies, the plan personalizes messaging for new
and existing guests and captures in-market travelers through
expanded partnerships with leading platforms like Hulu, Disney,
Peacock, and Amazon – helping Choice Hotels stay top of mind
wherever and however travelers plan their journeys.
To see the ad campaign, click here and here. To use the "Time
Off Tooolbox" and craft a customized out-of-office message by
Keegan-Michael Key worthy of a
maximized vacation, click here.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world. The one to watch in upscale and a
leader in midscale and extended stay, Choice® has over
7,500 hotels, representing nearly 635,000 rooms, in 45 countries
and territories. A diverse portfolio of 22 brands that range from
full-service upper upscale properties to midscale, extended stay,
and economy enables Choice® to meet travelers' needs in
more places and for more occasions while driving more value for
franchise owners and shareholders. The award-winning Choice
Privileges® rewards program and co-brand credit card
options provide members with a fast and easy way to earn reward
nights and personalized perks. For more information,
visit www.choicehotels.com.
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SOURCE Choice Hotels International, Inc.
