Airline celebrates new partnerships at an
Employee event in the Heart of Downtown
Denver as Southwest becomes The Official Airline for the
Nuggets and Avalanche
DALLAS, Oct. 13,
2023 /PRNewswire/ -- With basketball and hockey
season kicking off, Southwest Airlines Co. (NYSE: LUV)
is bolstering its Mile High Heart in
Denver with two new partnerships,
allowing the airline to share more of its famous Hospitality with
fans across the community. During a recent Employee-centric event
in Downtown Denver,
Southwest® announced it has become The Official Airline
of the Denver Nuggets and Colorado Avalanche, joining the Colorado
Rockies on the airline's sports roster.
"From the hardwood to the ice rink, we're thrilled to welcome
the Nuggets & Avalanche into our partnership family. Partnering
with these two winning franchises enables us to share our
Mile High Heart in support of the
community's passion points," said Jonathan
Clarkson, Vice President of Marketing at Southwest Airlines.
"Our partnerships are more than just a name at the arena or
ballpark. They're focused on the community and bringing everyone
together to rally around a common cause, give underserved
communities a hand-up, celebrating moments that matter, and serving
the city with our famous Heart and Hospitality."
Throughout the upcoming season look for player appearances,
digital content, and unique partnerships where the Nuggets, and the
Avalanche will come together to share their LUV with the
Denver-area community. Southwest
will also partner with Kroenke Sports Charities by supporting the
Colorado Avalanche Charity Brunch and various Nuggets and Avalanche
charitable initiatives.
"We're incredibly excited to announce Southwest Airlines as the
new official airline partner of the Denver Nuggets and Colorado
Avalanche," said Michael Ceilley,
SVP of Partnership Marketing & Media Sales for Kroenke Sports
& Entertainment. "A flagship in the airline industry and one of
Colorado's largest employers,
Southwest has repeatedly demonstrated its commitment to
Denver and the Rocky Mountain
Region. Southwest is an ideal partner because, like our teams, they
care deeply about their employees, customers, and communities we
serve. We look forward to advancing this community-oriented
partnership over the next several years, during an exciting period
in both organizations' histories."
In addition, Southwest will become the inaugural presenting
sponsor of the Mile High City Nights platform for the Nuggets, as
well as the new presenting sponsor of the Division Rivalry Nights
series for the Avalanche. Other highlights of the new partnership
include multiple sweepstakes opportunities, giving local Nuggets
and Avalanche fans the chance to see their teams on the road
courtesy of Southwest, and annual title night activations
celebrating the collaborative efforts of Southwest and Kroenke
Sports Charities within the local community.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most
admired and awarded airlines, offering its one-of-a-kind value and
Hospitality at 121 airports across 11 countries. Southwest took
flight in 1971 to democratize the sky through friendly, reliable,
and low-cost air travel and now carries more air travelers flying
nonstop within the United States
than any other airline1. Based in Dallas and famous for an Employee-first
corporate Culture, Southwest maintains an unprecedented record of
no involuntary furloughs or layoffs in its history. By empowering
its more than 71,0002 People to deliver
unparalleled Hospitality, the maverick airline cherishes a
passionate loyalty among more than 126 million Customers carried in
2022. That formula for success brought industry-leading prosperity
and 47 consecutive years3 of profitability for
Southwest Shareholders (NYSE: LUV). Southwest leverages a unique
legacy and mission to serve communities around the world including
harnessing the power of its People and Purpose to put communities
at the Heart of its success. Learn more by visiting
Southwest.com/citizenship. As the airline with Heart,
Southwest has set a goal to work toward achieving net zero carbon
emissions by 2050. Southwest has also set near-term targets and a
four-pillar strategy to achieve its environmental goals. Learn more
by visiting Southwest.com/planet.
ABOUT KROENKE SPORTS & ENTERTAINMENT
Denver-based Kroenke Sports &
Entertainment (KSE) is one of the world's leading ownership,
entertainment, and management groups. KSE's portfolio of
professional sports teams and venues include the Denver Nuggets
(NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado
Mammoth (NLL), Ball Arena, Dick's Sports Goods Park, and the
Historic Paramount Theatre. Additional properties under KSE's
umbrella include Altitude Sports & Entertainment, a 24-hour
regional television network and Altitude Authentics, the company's
official retail provider.
ABOUT KROENKE SPORTS CHARITIES
Kroenke Sports Charities is committed to improving lives through
the spirit and power of sports. We strive to serve our
community through education, health and fitness initiatives,
athletic programs, and direct aid, with the particular purpose of
helping families, children, veterans, and the disabled.
Kroenke Sports Charities provides relevant programs and support,
directly and with other nonprofit organizations, to ultimately
assist, encourage, and enrich the lives of those in need.
1Based on U.S. Dept. of Transportation
quarterly Airline Origin & Destination Survey since Q1
2021
2Fulltime-equivalent active
Employees
31973-2019 annual
profitability
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SOURCE Southwest Airlines Co.
