Consumers Turn to Dex's Online and Print Yellow Pages Directories to Plan Their Official Summer Kickoffs
21 May 2008 - 11:03PM
PR Newswire (US)
Searches for Summer-Related Businesses Jump Nearly 24% Leading Up
to Memorial Day CARY, N.C., May 21 /PRNewswire-FirstCall/ -- If
you're searching for businesses that can help you kick off your
summer fun this Memorial Day weekend, you're not alone. Dex
revealed today that searches for summer- related business on
DexKnows.com, Dex's local online search site, increase, on average,
nearly 24 percent during the weeks leading up to Memorial Day. "As
we head into the summer months we see searches for seasonal
businesses increase dramatically, and the popularity of those
searches tends to continue right into September," said Maggie Le
Beau, senior vice president of marketing and chief marketing
officer, Dex. "DexKnows.com, combined with Dex's print Yellow Pages
directories, serves as a powerful means of connecting seasonal
organizations with consumers throughout the summer and beyond."
Some of the most popular headings currently on DexKnows.com and in
Dex's print Yellow Pages directories include: "Barbecue Equipment
& Supplies" "Gas - Propane" "Lawn & Garden Furnishings"
"Patio Furniture" "Sprinklers - Garden & Lawn" "Swimming Pool
Equipment & Supplies - Retail" "Swimwear & Accessories"
"Sun Glasses" "Tents" "Toys - Retail" Helping Residents Find Local
Businesses Yellow Pages remain a vital resource for adults seeking
local businesses. According to a recent Knowledge Networks/SRI
Industry Usage Study, approximately 87 percent of the U.S.
population used the print Yellow Pages in 2007. Yellow Pages usage
-- including print and online searches -- grew to 17.2 billion
searches in 2007, up from 16.7 billion in 2006. About Dex Dex is
part of R.H. Donnelley (NYSE:RHD), which connects businesses and
consumers through its portfolio of print and interactive marketing
solutions. Small- and medium-sized businesses look to the company's
experienced team of marketing consultants to help them grow their
businesses and drive sales leads. Consumers depend on the company's
reliable, trusted, local business content to deliver the most
relevant search results when they are seeking local goods and
services. For more information, visit http://www.dexknows.com/ and
http://www.rhd.com/. DATASOURCE: R.H. Donnelley CONTACT: Peter
Larmey of Dex, +1-919-297-1521, Web site: http://www.rhd.com/
http://www.dexknows.com/
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