From life:) to lifecell: Turkcell’s Ukrainian Subsidiary Changes Brand to Reflect Technology Leadership
20 January 2016 - 11:12PM
Business Wire
life:), Turkcell’s (NYSE:TKC)(BIST:TCELL) wholly-owned
subsidiary in Ukraine, has announced that it will serve its
customers under a new brand: lifecell. lifecell will adopt blue and
yellow as its brand colors, bringing Turkcell and its Ukrainian
subsidiary closer in terms of brand identity.
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View the full release here:
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Burak Ersoy, the CEO of lifecell, in
front of a recently rebranded lifecell store in Kyiv, the capital
of Ukraine. (Photo: Business Wire)
Following the brand change, lifecell will serve its customers
with its new brand name and identity at 184 stores in 91 Ukrainian
cities and 144 sales points.
This brand change marks a milestone in the operator’s journey as
a technology leader in Ukraine. In 2015, life:) had become the
first GSM operator to launch 3G in Ukraine – dubbed 3G+, life:)’s
3G service came with three-carrier technology offering speeds of up
to 63.3 mbps. Shortly after the launch, in July, Turkcell, which
supported its subsidiary throughout 3G license and roll-out
processes, became the sole owner of life:), demonstrating its
commitment to Ukraine.
“The emergence of our new brand name and identity marks the
merger of life:)’s image as a dynamic, young, innovative operator
with Turkcell’s technology leadership and experience. It is not
merely a visual change. With lifecell, we will also transform the
customer experience in Ukraine including the approach in our
exclusive stores and broaden the focus of our brand to meet the
needs of our corporate customers. ” said Burak Ersoy, CEO of
lifecell. “Under our new brand identity and with our ongoing
investments in 3G+ infrastructure and services, we will continue to
serve our customers with all the possibilities that real mobile
internet experience offers. ”
New brand name reflects technology leadership in 3G success
story
The change of brand name is an important step in lifecell’s
success story in introducing 3G+ to Ukraine, as well as in
Turkcell’s ongoing commitment to the country which Turkcell defines
as a “pilot country” for its international operations.
At the 3G spectrum auction held on February 23rd, 2015, life:)
submitted the highest bid and acquired the spectrum that was most
amenable to investment and superior customer experience. Later in
the year – on May 19 in Lviv and on July 4th in other cities
including Kyiv – life:) became the first GSM operator to introduce
3G services in Ukraine.
The operator serves 13.8 million customers in total – 2 million
of which are active 3G users. As of the end of December,
- It is the market leader in smartphone
penetration with 46%.
- Among the customers who can receive 3G
services, 47% are already 3G customers.
- Total data traffic on the operators
network went up by almost 50% in the limited time since the first
launch of 3G services.
In addition to the ongoing 3G+ roll-out, Turkcell continues to
support its subsidiary with 3G-enabled mobile services. Turkcell’s
IP-based communication platfom BiP was recently launched in Ukraine
with local language support, local content and voice- and
video-call features.
ABOUT TURKCELL: Turkcell is an integrated communication
and technology services player in Turkey. Turkcell Group has
approximately 68.1 million mobile subscribers in nine countries and
over 1.4 million fixed subscribers in Turkey as of September 30,
2015. Turkcell was one of the first among the global operators to
have implemented HSPA+. It has announced two new HSPA+ Technologies
on its 3G network to meet rising data usage. Having successfully
integrated 3C-HSDPA and DC-HSUPA Technologies, it became the first
mobile operator in the world to enable peak speed of 63.3 Mbps
downlink while also enabled an 11.5 Mbps uplink on a 3G network.
Turkcell is the first telecom operator to offer households fiber
broadband connection at speeds of up to 1,000 Mbps in Turkey. As of
September 2015, Turkcell’s population coverage is at 99.81% in 2G
and 94.14% in 3G. Turkcell Group reported a TRY3.4 billion (US$1.2
billion) revenue with total assets of TRY20.6 billion (US$6.8
billion) as of September 30, 2015. It has been listed on the NYSE
and the BIST since July 2000, and is the only NYSE-listed company
in Turkey.
Read more at www.turkcell.com.tr
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160120005769/en/
For further information, please contact:Hande Asik, Tel:
+90-532-210 6471International Media RelationsTurkcell Corporate
CommunicationsEmail: hande.asik@turkcell.com.tr
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