Marie Brizard Wine & Spirits: Q3 2024 revenues
Charenton-le-Pont, 24 October 2024
Q3 2024 revenues
Slight increase in the third quarter (up
1.3%1 versus 2023),
driven by strong international sales.
MBWS posts nine-month 2024 revenues still
down 2.2%1 at €140.8m
- France:
limited 0.6% decline in Q3 sales versus 2023, amid confirmed
slowdown in the spirits market, despite a fine performance from the
On-Trade segment (up 29.6%).
Nine-month 2024 revenues edged up 0.6%
at €61.9m.
- Sales of our International
Strategic Brands are down in both On-Trade and Off-Trade channels,
except for Marie Brizard, which is benefiting from new
listings;
- The On-Trade sector
recorded an increase in sales over the quarter driven by the
arrival of new premium Agency Brands.
-
International: moderate sales growth of 2.8% in Q3 2024,
mainly driven by the Western Europe, Africa and Canada export
markets.
Nine-month 2024 revenues were down 4.3%
at €78.9m.
- Sales in Europe
were relatively stable in the third quarter, as the strong
performance from Industrial Services in Spain helped offset the
decline of the International Strategic Brands business;
- In the United States, this quarter
growth was heavily impacted by the decline in Sobieski sales,
despite an increase in sales of Marie Brizard;
- Business picked up
in Q3 2024 in the Asia Pacific region (South Korea, Japan and, to a
lesser extent, Australia), mainly driven by the Marie Brizard and
Gautier Strategic Brands, although the global environment remained
sluggish.
Marie Brizard Wine &
Spirits (the “Company”) (Euronext: MBWS)
today announces its unaudited revenues for the period from 1
January to 30 September 2024.
Nine-month 2024 revenues
€m |
9M
2023 |
LFL change |
Currency impact |
9M
2024 |
LFL change
(excl. currency
impact) |
Reported growth (incl. currency impact) |
France |
61.6 |
+0.3 |
- |
61.9 |
+0.6% |
+0.6% |
International |
82.6 |
-3.6 |
-0.2 |
78.9 |
-4.3% |
-4.5% |
TOTAL MBWS GROUP |
144.2 |
-3.2 |
-0.2 |
140.8 |
-2.2% |
-2.3% |
Q3 2024 revenues
€m |
Q3
2023 |
LFL change |
Currency impact |
Q3
2024 |
LFL change
(excl. currency
impact) |
Reported growth (incl. currency impact) |
France |
19.5 |
-0.1 |
- |
19.3 |
-0.6% |
-0.6% |
International |
25.9 |
+0.7 |
-0.2 |
26.5 |
+2.8% |
+2.2% |
TOTAL MBWS GROUP |
45.4 |
+0.6 |
-0.2 |
45.9 |
+1.3% |
+1.0% |
France Cluster
Amid continuing slowdown in the spirits market,
nine-month revenues for the France Cluster came to €61.9m, a slight
0.6% increase on the same period in 2023.
Q3 2024 sales dipped 0.6% to €19.3m.
In both distribution channels, all brands were down except for
Marie Brizard, which was boosted by the listing of product
innovations. In the On-Trade channel, premium Agency Brands are
performing well, while the effects of changes in the Off-Trade
store networks and their associated logistical impacts have led to
successive stocking and rundown operations, affecting the timing of
sales.
International Cluster
The International Cluster posted nine-month
revenues of €78.9m, down 4.3% on the same period last year.
Sales for the third quarter of 2024 were up 2.8%
on Q3 2023, totalling €26.5m.
Spain confirmed a 4.4% increase in sales in Q3
2024, in line with the second quarter trend, driven by growth in
Industrial Services subcontracting. Sales of Strategic Brands (in
particular Marie Brizard and William Peel) continued to
decline.
In the export markets of Western Europe, the
Middle East and Africa, Q3 2024 revenues were up 19.3%, driven by a
strong performance from the International Strategic Brands Marie
Brizard, Sobieski and William Peel in several markets, particularly
in the UK.
Lithuania posted a 4.3% decline in Q3 2024
revenues. This decline reflects the fact that the Industrial
Services bulk sales business continues to be penalised by the fall
in market unit prices, despite strong growth in volumes, partly
offset by growth in sales of William Peel on the domestic
market.
In Bulgaria, Q3 2024 revenues were stable
compared with 2023. Domestic market growth was driven by Strategic
Brands (notably William Peel) and Flagship Regional Brands (Wine),
albeit hampered by the decline in Industrial Services
subcontracting business in the third quarter.
Third quarter revenues in Denmark edged up 0.4%,
driven by improved performances from Marie Brizard in the On-Trade
channel and Agency Brands.
In the Eastern European export markets, Poland
continued to lag significantly behind, down 27.5% in the third
quarter, amid intense promotional competition in the Blended Scotch
Whiskies category.
In the United States, despite a positive quarter
for Marie Brizard, revenues fell 11.4% in Q3 2024, as the Sobieski
brand continued to face stiff competition and a steady decline in
distributor inventories.
In Brazil, third quarter sales confirmed the
upward trend in business since the start of the year, up 19.6% on
Q3 2023, mainly driven by Flagship Regional Brands and certain
Agency Brands.
The Americas export region recorded a
significant increase in revenues in the third quarter, mainly
driven by the strong performance from Gautier in Canada.
Finally, the Asia Pacific region posted 18.4%
growth in Q3 2024, driven by increased sales of Gautier in
Australia and Marie Brizard in Japan and South Korea.
Outlook
The year 2024 has so far demonstrated the
Group’s resilience and ability to operate amid a shifting and
complex economic environment. This resilience is reflected in the
balance of performance across its portfolio of activities and its
geographical coverage.
As expected, markets have contracted this year
in terms of both volumes and value under the effects of
normalisation on the spirits market and macro-economic pressure on
purchasing power and consumer demand. This decline has been
accentuated by inventory rundowns in certain distribution channels.
These trends are reflected in sales activity to date in all the
regions in which MBWS operates.
Against this backdrop of slowing markets for
wines and spirits, with limited and volatile commercial visibility,
the Group remains vigilant while continuing to focus on strategic
development priorities. This includes adapting to the price
elasticity of the consumer demand while pursuing its commitment to
innovate in order to sustain profitable growth.
The Group is approaching the evolution of its
activities over the short and medium term with a degree of caution
and commercial discipline.
In the very short term, for 2024, the Group is
maintaining its objectives to improve margins. However, 2025 will
be marked by the quite strong impact of inflation on the cost of
ageing spirits that were distilled and produced during the
inflationary period, particularly Scotch Whisky and Cognac.
Financial calendar
- Publication of Q4 and full-year
2024 revenues: 20 February 2025
Investors and shareholders relations contact
MBWS Group
Emilie Drexler
Relations.Actionnaires@mbws.com
Phone : +33 1 43 91 62 40 |
Press contact
Image Sept
Claire Doligez - Laurent Poinsot
cdoligez@image7.fr – lpoinsot@image7.fr
Phone : +33 1 53 70 74 70 |
About Marie Brizard Wine &
Spirits
Marie Brizard Wine & Spirits is a Group of wines and spirits
based in Europe and the United States. Marie Brizard Wine &
Spirits stands out for its expertise, a
combination of brands with a long tradition and a resolutely
innovative spirit. Since the birth of the Maison Marie Brizard in
1755, the Marie Brizard Wine &
Spirits Group has developed its brands in a spirit of modernity
while respecting its origins. Marie Brizard Wine & Spirits'
commitment is to offer its customers
brands of confidence, daring and full of flavours and experiences.
The Group now has a rich portfolio of leading brands in their
market segments, including
William Peel, Sobieski, Marie Brizard, Cognac Gautier and San José.
Marie Brizard Wine & Spirits is listed on Compartment B of
Euronext Paris
(FR0000060873 - MBWS) and is part of the EnterNext PEA-PME 150
index.
1 All revenue growth figures reported herein are at constant
exchange rates and consolidation scope, unless otherwise
stated.
- PR MBWS Net Sales 9M Q3 2024 Final
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