One of Zillow's most viewed homes now includes
an interactive floor plan, a 3D Home tour and a virtual treasure
hunt
SEATTLE, Dec. 12,
2023 /PRNewswire/ -- There's an all-new,
interactive way to tour Santa's House on Zillow®. Starting
today, families can take a virtual 3D tour of the Clauses' North
Pole cabin and explore every charming corner using a floor plan
generated by artificial intelligence (AI). They'll also find
bigger, high-resolution photos of never-before-seen spaces, such as
Santa's mailroom and gift-wrapping suite, organized room by
room.
Santa added more fun this year with a virtual treasure hunt,
hiding more than a dozen holiday items throughout his cozy cabin.
Mistletoe, fruitcake and 15 other traditional trimmings are now
hidden within the 3D Home tour. The Clauses are also unveiling a
few festive upgrades to their cabin, including a custom elf door, a
naughty-or-nice detector and a hot cocoa bar.
"Rest assured, Santa is not selling his beloved home," said
Amanda Pendleton, Zillow's home
trends expert. "The Clauses wanted to spread joy this holiday
season by adding new photos and virtual experiences to their home
details page on Zillow. This immersive technology makes it easy to
imagine the spicy, sugary scent of gingerbread fresh out of Santa's
cookie-baking oven, the nostalgic sounds of classic Christmas
carols crackling on the record player and the comfort of sliding
into a pair of well-worn slippers warmed by the fire."
The Clauses first claimed their home on Zillow in 2016. Santa's
House has since become a high-tech holiday tradition, with more
than 3 million views and counting. It is one of Zillow's most
visited off-market homes.
Santa's House is now worth $1.18M,
up more than 2% since last Christmas. Zillow first calculated a
special Zestimate® for Santa's one-of-a-kind property by using
comparable homes in remote locations and adding a Santa
premium.
This interactive version of Santa's House was created with
Listing Showcase from Zillow's ShowingTime+SM
brand. It is the same technology sellers and agents can use to
highlight a for-sale home's best features and make it stand out on
Zillow. Listing Showcase will be available nationwide early next
year.
Listing Showcase uses AI to select scrolling images based on
what home shoppers want to see. AI then organizes and matches the
photos to their corresponding rooms, and embeds those images into a
clickable floor plan so home shoppers know exactly where each photo
was taken.
This technology gives visitors to Santa's House a much better
sense of its layout and an easier way to navigate the cabin
remotely without a trek to the North Pole. It gives true believers
an enchanting yet realistic look inside the Clauses' magical
world.
Select high-resolution images are available for download here.
For additional images, please contact press@zillow.com.
About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate
to make home a reality for more and more people. As the most
visited real estate website in the United
States, Zillow and its affiliates help people find and get
the home they want by connecting them with digital solutions, great
partners, and easier buying, selling, financing and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing
Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and
ShowingTime+℠, which includes ShowingTime®, Bridge
Interactive®, and dotloop®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a
Zillow affiliate.
About ShowingTime+:
ShowingTime+℠ is modernizing real estate for the benefit of all
agents, brokers and multiple listing services (MLSs). A brand of
Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides
products and services to help real estate professionals streamline
their businesses and deliver elevated experiences to their
customers.
The ShowingTime+ technology suite includes ShowingTime®,
dotloop®, Bridge Interactive®, Listing Media Services, Listing
Showcase℠, and Aryeo®. ShowingTime+ products are used by hundreds
of MLSs representing more than 1 million real estate professionals
across the U.S. and Canada.
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SOURCE Zillow Group, Inc.