Armada Reports Record October Results From CarCostCanada Division
05 November 2009 - 1:13AM
Marketwired
Armada Data Corp. (TSX VENTURE: ARD) is pleased to announce the
Company's flagship website CarCostCanada.com experienced the
highest traffic, sales, revenue and profits of any October in the
division's history.
An expanded Google AdWords campaign coupled with a more
aggressive newspaper campaign in the Toronto Star continue to drive
record traffic, sales and market share increases for
CarCostCanada.com.
Armada has been steadily increasing the marketing of its new-car
money-saving website, CarCostCanada.com, using Google and The Star
throughout the year. The result has been an over 300% increase in
traffic, accompanied by record results.
Despite the total new car market nationally in October recording
only 121,500 sales (down 1.0%), traffic at CarCostCanada increased
304% to over 179,000 unique visitors in October versus 44,000 last
year.
"We believe that CarCostCanada is now visited by more in-market
new-car buyers than any other independent automotive website in
Canada. National calendar year-to-date new car sales are down
13.2%, however CarCostCanada's membership sales are up over 46% and
over the past three months sales are up over 84%." reports Mr. Paul
Timoteo, President and CFO.
Major car companies including Toyota, General Motors, Ford,
Chrysler, Subaru and Audi have recognized CarCostCanada's unique
ability to attract a large number of serious in-market new car
buyers. Advertisers can't afford to waste their marketing dollars
anymore. At CarCostCanada they are able to target their marketing
message at the exact moment that buyers are ready to make their
buying decision.
October marks the second month of our second fiscal Quarter of
2009-2010 and the Company is looking forward to reporting full
company results to its shareholders shortly.
About Armada Data Corp.
Armada Data Corp. is a profitable web-enabled Automobile
Information Services Company providing accurate and real-time
pricing data, to institutional and retail customers on a
fee-for-service basis, through developing, owning and operating
automotive related websites and providing information services to
its clients.
Armada Data Corp shares are listed on the TSX Venture exchange
under the trading Symbol ARD. Armada has 13,598,831 shares
outstanding.
Investor Relations; please contact Mr. Richard Buzbuzian at
Integrated Investor Relations Inc. Tel 647-501-3290 or email:
RBuzbuzian@IntegratedIR.com.
Public Relations; please contact Mr. Nelson Hudes at Hudes
Communications International Tel 905-660-9155 or email:
Nelson@HudesCommunications.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the Policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Armada Data Corporation Mr. Paul Timoteo President
& CFO 1-866-453-6995 ext 224
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