LONDON, June 7, 2022 /PRNewswire/ -- Blackbird plc
(AIM:BIRD) (OTCQX:BBRDF), the technology licensor, developer
and seller of the market-leading cloud native video editing
platform, Blackbird, today launched its latest sustainability study
– 'Decarbonizing Video Production' – in collaboration with leading
environmental consultancy, Green Element.
As more media organizations measure their carbon footprint
and plot roadmaps to achieve net zero, the carbon efficiency of the
supply chain is more important than ever. This new study
highlights that whilst considerable gains have been made across the
media industry due to the rise of remote production and
adoption of cloud based solutions, broadcasters can go much further
and faster by integrating authentically sustainable, native
technologies specifically optimized for cloud workflows.
Independent research previously conducted by Green Element has
evidenced that using the cloud native video editing platform,
Blackbird, generates up to 91% less CO2 compared to cloud based and
on premise workflows. Cloud native technologies are tackling the
problem of carbon emissions - at source. Content producers adopting
these technologies are leading a transition to greener working
methods. They include EVS, LiveU, Sky News Arabia and
Eurovision Sport who all contributed to the study.
Key takeouts from the paper include:
- in 2020, 480 billion hours of live video streaming led to sea
ice loss the size of Scotland
- 90% of editors are using the cloud but 65% are inefficiently
and needlessly moving large files around
- cloud native Blackbird reduces carbon emissions by up to 91%
compared to cloud based and on premise editing workflows due to its
optimized architecture
- a recent ground-breaking live sports cloud production led by
the IBC evidenced that cloud workflows reduce power and
infrastructure requirements by 70%
'Decarbonizing Video Production' has been endorsed by the most
decorated female Olympic sailor in history, Hannah Mills OBE.
Hannah is also the Sustainability Ambassador for the
International Olympic Committee, SailGP's Global Spokesperson for
Sustainability and Founder of the Big Plastic Pledge.
Hannah Mills OBE, said: "I believe it's the
responsibility of everyone, including athletes, organizers and
broadcasters, to do whatever they can to reduce the environmental
impact of sport and ensure that people can enjoy live sports in a
more sustainable way. I'm happy to see in this white paper that
more broadcasters and content producers are adopting greener
technologies and that the benefits are becoming clearer to see. As
we move towards a net zero world, cloud native technologies like
Blackbird, will become ever more important in achieving our climate
goals."
Blackbird CEO, Ian McDonough,
added: "A year ago, Blackbird adopted a leadership
position by campaigning for a reduction in highly polluting on
premise workflows by employing cloud technology in our paper 'Video
Shouldn't Cost the Earth'. Much progress has been made in this area
as awareness and technology have improved."
"In our latest paper, 'Decarbonizing Video Production', we see
that despite these improvements there is still a very high
prevalence of 'cloud-based' technology which does not utilise the
key efficiencies of the cloud, particularly those of power and
carbon consumption. The rise of cloud native solutions such as
Blackbird can help reduce carbon emissions at source, dispensing
the need for carbon capture technology or offsets
costs."
Download the report - 'Decarbonizing Video Production' - at
www.blackbird.video/carbonefficient
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
Logo: https://mma.prnewswire.com/media/1456628/Blackbird.jpg