TIDMDIGI 
 
 
Digital Marketing Group PLC 
14 April 2010 
 
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DIGITAL MARKETING GROUP ANNOUNCES TWO PILLAR BUSINESS STRATEGY 
April 14 2010 
Ben Langdon, CEO of Digital Marketing Group plc (AIM: DIGI) has today announced 
that the nine existing companies within the Group will be consolidated into two 
'pillar' businesses. The reorganisation represents a further significant step in 
the integration of the Group, simplifying the Group's management structure and 
aligning the business capabilities to better meet market demands. 
20:20 
The first pillar, named 20:20 (www.weare2020.com) will specialise in digital 
marketing, ecommerce and digital media. It will move its HQ to London and will 
have three divisions: 
·      20:20 - the digital creative agency will be run by Managing Director Matt 
Ramsay, and Chief Creative Officer Peter Riley. This incorporates the companies 
previously known as InboxDMG, HyperlaunchDMG, GraphicoDMG, and 20:20 London. 
·      20:20 Technology - the ecommerce and IT specialist, headed up by CEO 
Terry Hunter. This incorporates the company previously known as CyberDMG. 
·      20:20 Media&Analytics - provider of intelligent, analytics driven search, 
under CEO Gareth Phillips. This incorporates the company previously known as 
CheezeDMG and the analytics specialism from JaywingDMG. 
DMG 
Digital Marketing Group plc's other pillar, now named DMG (www.wearedmg.com) 
will be led by Chief Operating Officer Charles Buddery.  DMG will specialise in 
the integration of online and offline marketing and data analytics techniques, 
and will house the Group's 'Digital Brain' product suite. DMG incorporates the 
companies previously known as JaywingDMG, DigforFireDMG and GasboxDMG. 
Ben Langdon, CEO of Digital Marketing Group plc commented: 
"The recent acquisition of 20:20 London presented us with the opportunity to 
reorganise and rebrand our digitally focused agencies under a unified banner. 
Now, under the direction of the talented management team we have in place we've 
been able to create a dynamic brand within which sits a single, coherent 
business; a proposition which is already proving hugely attractive to existing 
and prospective clients.  The new organisation represents a further significant 
step in the integration of the Group" 
Enquiries: 
Ben Langdon, CEO          ben.langdon@digitalmarketinggroup.co.uk 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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