CHICAGO, June 23, 2011 /PRNewswire/ -- Modelo Especial,
one of the fastest growing import beer brands, has teamed up with
Sports Illustrated and international soccer star Clint Dempsey to invite fans to enter Modelo
Especial's VIP Soccer Sweepstakes, which will award five grand
prize winners a trip for two to attend an international soccer
match of their choosing.
From now until July 31st, fans 21
and older can go to stores to find Modelo Especial displays for
information on how to enter to win one of five trips to a regular
season international soccer match including hotel, airfare and
match tickets for two. Consumers can also enter by visiting
www.SI.com/Shootout, which houses the Modelo Especial Shootout with
Clint Dempsey, a one-on-one virtual
soccer shootout game where fans can test their soccer skills
against Dempsey.
"Modelo Especial is offering fans a prize that every soccer fan
dreams about," said Dempsey, U.S. Men's National Team forward and
Fulham's top scorer in the English Premier League. "Having played
on pitches all over the world, I know first-hand how exciting it
will be to experience a trip like this."
At retail, shoppers who locate Modelo Especial displays can scan
a unique QR code to unlock exclusive Sports Illustrated content
about the top 11 soccer players in the world at
www.SI.com/Shootout.
"Modelo Especial's VIP Soccer Sweepstakes combines a world-class
beer with a world-class sport," said Jim
Sabia, chief marketing officer of Crown Imports. "We are
thrilled to offer Modelo Especial drinkers this unique opportunity
as part of the brand's first-ever national promotion."
Residents of California can earn the
unique shot at becoming the official Modelo Especial Futbol
blogger, who will win a trip to Europe to interview Dempsey, attend one of the
English Premier League matches and blog about the experience on the
Sports Illustrated website.
For more information on the Modelo Especial's summer soccer
sweepstakes or Modelo Especial, visit www.SI.com/Shootout.
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes
and markets the Modelo portfolio and other fine beer brands across
the entire U.S. The Modelo portfolio includes Corona Extra, the #1
imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. For more
information, visit www.crownimportsllc.com.
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC),
Mexico's leading company in the
brewing, distribution and sale of beer, and Constellation Brands,
Inc. (NYSE: STZ; ASX: CBR), a leading international beverage
alcohol producer, importer and marketer.
Media Contact:
Bill Ligas
Crown Imports LLC
312-873-9279
bill.ligas@crownimportsllc.com
SOURCE Crown Imports LLC
