Align Technology Announces NFL Quarterback Patrick Mahomes Joins the Invisalign Brand Smile Squad
17 January 2025 - 12:30AM
Business Wire
- Patrick Mahomes, Kansas City Chief’s quarterback, to share
his personal Invisalign® treatment experience with fans
Align Technology, Inc. (“Align”) (Nasdaq: ALGN) a leading global
medical device company that designs, manufactures, and sells the
Invisalign® System of clear aligners, iTero™ intraoral scanners,
and exocad™ CAD/CAM software for digital orthodontics and
restorative dentistry, today announced that Patrick Mahomes,
quarterback for the National Football League’s (NFL) Kansas City
Chiefs, has joined the Invisalign Smile Squad as an ambassador for
the brand. As part of the multi-year agreement, Patrick will share
his Invisalign treatment experience with fans in a multi-channel
campaign.
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Patrick Mahomes, quarterback for the
National Football League’s Kansas City Chiefs, has joined the
Invisalign Smile Squad as an ambassador for the brand. As part of
the multi-year agreement, Patrick will share his Invisalign
treatment experience with fans in a multi-channel campaign. (Photo:
Business Wire)
“After many years of speculation, I figured it was finally time
to set the record straight, and many of you were right…I am a proud
user of Invisalign,” said Patrick Mahomes. “As an athlete, I’m
always focused on optimizing my performance and health, so when it
came time for me to choose how to improve my smile, it was clear
that Invisalign aligners were the right choice for me over
traditional braces. I’m excited to officially join Team
Invisalign.”
The Invisalign Smile Squad, launched in 2017, is one component
of Align’s efforts to increase awareness and educate parents,
teens, and adults about the benefits of Invisalign treatment
delivered by an Invisalign trained doctor. With the Invisalign
Smile Squad, Align collaborates with trusted regional and global
influencers, including athletes, to share their personal Invisalign
treatment journeys across their own social media channels on
platforms such as TikTok, Instagram, YouTube, SnapChat, and
others.
“The Invisalign Smile Squad was created to help consumers better
understand the complete Invisalign treatment experience in a very
real and relatable way,” noted Kamal Bhandal, Align Technology vice
president, Global Brand and Americas Marketing. “We are thrilled to
welcome Patrick Mahomes to the squad to share his unique journey
with his fans. We’ve found that the authentic, personal stories
shared by the Invisalign Smile Squad go a long way to addressing
questions about starting Invisalign treatment.”
About Align Technology, Inc.
Align Technology designs and manufactures the Invisalign®
System, the most advanced clear aligner system in the world, iTero™
intraoral scanners and services, and exocad™ CAD/CAM software.
These technology building blocks enable enhanced digital
orthodontic and restorative workflows to improve patient outcomes
and practice efficiencies for over 271 thousand doctor customers
and are key to accessing Align’s 600 million consumer market
opportunity worldwide. Over the past 27 years, Align has helped
doctors treat approximately 18.9 million patients with the
Invisalign System and is driving the evolution in digital dentistry
through the Align™ Digital Platform, our integrated suite of
unique, proprietary technologies and services delivered as a
seamless, end-to-end solution for patients and consumers,
orthodontists and GP dentists, and lab/partners. Visit
www.aligntech.com for more information.
For additional information about the Invisalign System or to
find an Invisalign doctor in your area, please visit
www.invisalign.com. For additional information about the iTero
digital scanning system, please visit www.itero.com. For additional
information about exocad dental CAD/CAM offerings and a list of
exocad reseller partners, please visit www.exocad.com.
Invisalign, iTero, exocad, Align, Align Digital Platform and
iTero Lumina are trademarks of Align Technology, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20250116907974/en/
Align Technology, Inc. Madelyn Valente (909) 833-5839
mvalente@aligntech.com
Zeno Group Sarah Karlson (828) 551-4201
sarah.karlson@zenogroup.com
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