Award-winning campaign features real Medicare
beneficiaries saving on coverage with eHealth
AUSTIN,
Texas, Nov. 13, 2024 /PRNewswire/ -- eHealth,
Inc. (Nasdaq: EHTH) (ehealth.com), a leading online private health
insurance marketplace, announced today that the company's new brand
identity, which is transforming how the industry markets to
Medicare beneficiaries, has been selected by Modern Healthcare and
Ad Age as a winner of a 2024 Silver Healthcare Marketing Impact
Award for Integrated Campaign of the Year.
The Healthcare Marketing Impact Awards recognizes outstanding
marketing, advertising, and communication campaigns across all
media platforms. These campaigns advance the goals of healthcare
organizations, promoting individual and community health.
"From the outset, consumers told us that industry advertising,
which featured similar spokespeople and urgent sales pitches, was
unhelpful, confusing and stressful," said Michelle Barbeau, Chief Revenue Officer for
eHealth. "We realized there was an opportunity to demonstrate how
eHealth could be the light at end of the tunnel as
beneficiaries' remarkably transparent advisor and licensed agency
because we're a free service with no obligation to enroll that
compares plans from top insurers either online or with
unbiased advisors, who are paid the same no matter what Medicare
plan beneficiaries select. That's how 'eHealth, Your Medicare
Matchmaker' was born."
A key highlight of eHealth's rebranding efforts, developed
in collaboration with Shinebox, is the use of real-life
beneficiaries in entirely unscripted television advertisements
using eHealth's services with the company's real licensed advisors
and ecommerce site to compare Medicare plans in one place and save
on premiums and out-of-pocket costs.
"A year later, our bold risk to stand out from the Medicare
marketing crowd has paid off, as we've doubled brand awareness and
driven significant growth in calls and website traffic, and lowered
acquisition costs," Barbeau said. "It is safe to say eHealth has
changed the industry narrative from focusing on fear, uncertainty,
and doubt to a focus on doing what's best for customers."
About eHealth (NASDAQ: EHTH)
We're Matchmakers. For over 25 years, eHealth has helped millions
of Americans find the healthcare coverage that fits their needs at
a price they can afford. As a leading independent licensed
insurance agency and advisor, eHealth offers access to over 180
health insurers, including national and regional
companies.
For more information about eHealth, visit ehealth.com or follow
us on LinkedIn, Facebook, Instagram, and X. Open positions can be
found on our career page.
Media inquiries: pr@ehealth.com
About Modern Healthcare
Modern Healthcare is the most trusted business news and information
brand in the healthcare industry. Modern Healthcare empowers
healthcare leaders and influencers to make timely and informed
business decisions. To learn more or subscribe, go
to www.modernhealthcare.com/subscriptions.
About Ad Age
Ad Age, a Crain family brand, is a daily must-read for an
influential audience of decision makers and disruptors across the
marketing and media landscape. Created in 1930 to cover a
burgeoning industry with objectivity, accuracy and fairness, Ad Age
continues to be powered by award-winning journalism. Today, Ad Age
is a global media brand focusing on curated creativity, data and
analysis, people and culture, and innovation and forecasting. To
learn more or subscribe, visit AdAge.com
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SOURCE eHealth, Inc.
