Global Advertisers Benefiting from 71%
Reduction in Wasted Ad Spend on Unsuitable Content
When
Using AI-Driven Content Block Lists on Facebook and Instagram Feed
and Reels
NEW
YORK, Feb. 13, 2025 /PRNewswire/
-- Integral Ad Science (Nasdaq: IAS), a leading global media
measurement and optimization platform, today announced new features
and increased global availability for its first-to-market Content
Block List optimization solution for ads on Facebook and Instagram
Feed and Reels. IAS was selected as the development partner for
this solution by Meta in October
2024.
IAS's Content Block Lists with Meta now also include nine
additional new content categories (to a total of 45 categories) as
well as support for six additional languages, bringing the total
number of languages to 34. IAS's optimization solution on Meta
offers advertisers the ability to automatically avoid placing ads
next to content they deem unsuitable for their brand, as aligned to
industry standards. Since going live in October, advertisers using
IAS's Content Block List optimization for Meta have benefited from
a 71% decrease in wasted ad spend on unsuitable content.
"We were excited to be selected as the first provider to develop
this solution with Meta and have proven results for leading global
advertisers to connect them with their audiences in contextually
relevant environments across Meta's platform," said Lisa Utzschneider, CEO of IAS. "Our Content
Block Lists are improving media quality, helping advertisers
safeguard and scale their campaigns."
Optimization with Content Block Lists provides global
advertisers with:
- Social Optimization: Social Optimization for Content
Block Lists enable advertisers to ensure that impressions are
delivered to brand suitable ad adjacencies. This solution empowers
advertisers with proactive pre-screen capabilities at the content
level on Facebook and Instagram Feed and Reels.
- Custom, Dynamic Control: Advertisers can create custom
Content Block Lists based on industry-aligned standards and an
expansive catalog of contextual categories. IAS Content Block Lists
offer more granular control than publisher level block lists and
are able to keep pace with content creation to ensure
suitability.
- Seamless Activation: Advertisers can automatically avoid
running next to content they deem unsuitable across Facebook and
Instagram Feed and Reels using an easy, one-time activation within
IAS Signal.
- Industry-leading AI-Driven Multimedia Technology: Only
IAS analyzes content at the frame-by-frame level, combining image,
audio, and text signals for best-in-class accurate
classification.
- End-to-end Campaign Support: Global advertisers can pair
Optimization with Total Media Quality for Meta in 34 languages
across Facebook and Instagram Feed and Reels to further scale the
brand suitability of their digital media investments.
In October 2024, IAS announced the
launch of its first-to-market Content Block Lists for Meta, having
been selected as the provider to develop this optimization
solution. In April 2024, IAS
announced the expansion of its Brand Safety and Suitability
Measurement product to now include the category of misinformation
aligned to industry standards across Facebook and Instagram Feed
and Reels. In February 2024, IAS
announced the availability of its AI-driven Total Media Quality
(TMQ) Brand Safety and Suitability Measurement across Facebook and
Instagram Feed and Reels in partnership with Meta to offer
advertisers coverage for advanced, industry-leading
measurement.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
Media Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
