Available exclusively on Gatorade.com,
Gatorade iD now offers next level AI design technology through a
collaboration with Adobe Firefly so athletes can personalize their
own one-of-one signature bottles
CHICAGO, Oct. 14,
2024 /PRNewswire/ -- Today, Gatorade announced
the launch of a generative AI-powered design experience on its
Gatorade iD free membership platform. In partnership with Adobe
Firefly, Adobe's family of creative generative AI models that is
safe for commercial use, the new customizer tool allows athletes to
express their unique styles and interests through nearly endless
personalization possibilities on Gatorade Squeeze Bottles. Some of
the most iconic athletes in the world have collaborated with
Gatorade on signature bottles, and last year Gatorade.com began
offering enhanced customization capabilities on its website. Now,
all athletes can personalize their own in a way never before
offered by the sports fuel brand.
The new ability to create custom designs using AI for
inspiration takes existing Gatorade.com bottle personalization
options to the next level. Every athlete is one-of-one and by
putting these tools of self-expression directly in their hands,
they now have access to millions of different design options. By
simply typing ideas such as their favorite sports, designs and
hobbies into a search box on the website, and then choosing from a
selection of colors, vibes and passions, it's easy to make the
Gatorade Squeeze Bottle their own.
Adobe Firefly Services, a set of APIs and capabilities to scale
personalization, enables the generation of images that unlock
creative self-expression while maintaining the iconic look-and-feel
of the Gatorade Squeeze Bottles. Gatorade collaborated with
digital product agency, Work & Co, part of Accenture Song, to
ensure the new AI experience is seamlessly integrated into
Gatorade.com and is user-friendly.
At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas,
Gatorade's Sr. director of marketing, athletic equipment, and
Leon Imas, vice president of design
at PepsiCo, will unveil the technology experience on
Gatorade.com.
- "Gatorade continues to be at the forefront of athletic
equipment personalization, and the launch of AI-generated bottle
design puts next level creative self-expression directly in
athletes' hands," said Cortadellas. "Now athletes everywhere
can have fun with our AI tool in a way that's approachable and
uniquely on-brand. Available on Gatorade.com through the free
Gatorade iD loyalty platform, there are nearly endless
possibilities for personalization."
- "Gatorade has been bringing personalization to new levels of
expression and innovation in our products and experiences," said
Imas. "This is a rare moment when the idea creates next level
expression and industry-leading innovation. We crafted a special
experience for our athletes to feel like a Gatorade pro, creating
styles, themes and structure references that Firefly pulls from to
make all generated bottle designs uniquely Gatorade, and special to
you. The end results are bottles generated by AI, powered by
design, and imagined by you."
The capability will only be available on the Gatorade website
through Gatorade iD, where users can earn points and unlock
benefits. Points can be used to generate bottles designs, and
preset options are also available for inspiration. Every member
will have the option to create two free designs before tapping into
their loyalty points and designs will be saved to the user's
profile so they can return to them at any time.
"Every brand is trying to figure out how to effectively
personalize customer experiences at scale, a proven strategy that
can boost audience engagement and drive lasting loyalty," said
Hannah Elsakr, vice president,
Adobe. "Gatorade is pioneering a new approach and making one-to-one
personalization a reality with generative AI, leveraging Adobe
Firefly Services to deliver highly customized water bottles and
unlock creative expression for millions of everyday athletes."
Athletes today are increasingly seeking ways to personalize
their experience on and off the field and Gatorade is one of the
first brands to put the power of an AI-fueled experience in their
hands so that they can customize their own bottles. As a brand born
to solve athlete problems, Gatorade continues to lead the industry
forward with innovation that matches these athletes' needs. The
brand is focused on supporting each athlete on their unique journey
to greatness, and this is just the start of how AI will fuel
athlete personalization.
Anyone can utilize the generative AI-powered
personalization to create their one-of-a-kind Gatorade Squeeze
Bottle for $34.99 via Gatorade iD,
the brand's free membership platform on www.gatorade.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a
connected performance and wellness ecosystem built to fuel all
athletes and exercisers. Bringing together Gatorade, Fast Twitch,
Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most
complete offering in the category today, with a broad range of
personalized solutions at every stage of the athlete journey.
This integrated system of brands is built on Gatorade's nearly
60-year history of studying athletes and is fueling the future of
athletic performance and wellness by delivering solutions across
hydration, protein, energy and all-day nutrition to fuel consumers,
no matter how or why they sweat. For more information and a full
list of product offerings, please
visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $91 billion in net revenue in
2023, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
Contact:
Maya Savino
maya.savino@fleishman.com
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SOURCE The Gatorade Company