Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the
“Company”), a plant-based functional beverage company, announced
today new partnerships with Carlson Distributing, Bison Beverage,
George's Distributing, and Craig Stein Beverage to service Smith’s
Food & Drug locations across the western United States. Smith’s
Food & Drug, a regional grocery chain with locations in Utah,
Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming, is a
subsidiary of Kroger, the largest grocery chain in North America.
Through these new distribution agreements, Yerbae will be available
in more than 100 Smith's locations across the region. This
expansion aligns with the strategic growth plans of Safety Shot,
Inc. (Nasdaq: SHOT), which has agreed to acquire Yerbaé.
Carlson Distributing will cover Utah, Bison
Beverage will serve Wyoming, George’s Distributing will manage
Montana, and Craig Stein Beverage will handle Boise, Idaho.
Together, these distributors will ensure Yerbae’s availability in
more than 100 Smith's stores.
"Partnering with Carlson, Bison, George’s, and
Craign Stein is an exciting step in our mission to provide more
consumers with Yerbaé’s refreshing and energizing beverages," said
Todd Gibson, CEO and Co-Founder of Yerbaé. "We’re thrilled to
expand our footprint and make Yerbaé available to even more
consumers throughout these 7 states."
The new distributors will deliver Yerbaé's
latest 12oz functional beverage line, including Mango Passionfruit,
Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet,
and Peachy Mimosa Twist.
This expansion strengthens Yerbaé's position in
the west coast, where demand for healthier and functional beverage
options continues to grow.
Expanding Distribution Network Creates Synergies for
Safety Shot
Yerbaé's retail success is supported by a
growing distribution network. Over 1,000 new brands enter the
market each year seeking retail distribution and distributor
alignments. Yerbaé’s growth within these distributors marks
significant strides in chain driven retail business like Smith’s,
but also positions the company strategically across multiple new
regional account locations and independent retailers. Within this
segment of business, distribution is complemented with field sales
and merchandising support, effectively building financial strength
in incremental case deliveries, sales and management of retail
stock positioning.
These new partnerships are expected to create
synergies for Safety Shot by providing access to an expanded
distribution network and new opportunities for collaboration.
Safety Shot may explore leveraging these relationships to introduce
its innovative wellness products to a wider audience and
potentially collaborate with these distributors on joint marketing
and sales initiatives. for both brands through streamlined
logistics and distribution.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie
Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is
disrupting the functional beverage marketplace with great tasting,
zero sugar, zero calorie beverages, while using plant-based
ingredients that are designed to meet the needs of the wellness
forward consumer. Harnessing the power of nature, Yerbaé’s key
ingredient (yerba mate, a South American herb) is known to produce
196 different vitamins, minerals and nutrients as well as
caffeine.
By combining yerba mate with its premium
ingredients and flavors, Yerbaé provides consumers with a no
compromise functional beverage solution. All Yerbaé beverages are
zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook,
Twitter and TikTok, or online at https://yerbae.com.
Contact Information:
For
investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or
480.471.8391
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary
supplement company, has developed Safety Shot, the first patented
wellness product on Earth that lowers blood alcohol content by
supporting its metabolism, while boosting clarity, energy, and
overall mood. Safety Shot is available for purchase online at
www.sureshot.com, www.walmart.com and Amazon. The Company is
introducing business-to-business sales of Sure Shot to
distributors, retailers, restaurants, and bars throughout 2025.
Investor RelationsMedon MichaelidesPhone:
561-244-7100Email: investors@drinksafetyshot.com
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain
forward-looking statements within the meaning of the federal
securities laws with respect to the proposed business combination
between SHOT and Yerbaé. All statements other than statements of
historical facts contained in this press release, including
statements regarding Pubco’s, SHOT’ or Yerbaé’s future results of
operations and financial position, Pubco’s, SHOT’ and Yerbaé’s
business strategy, prospective costs, timing and likelihood of
success, plans and objectives of management for future operations,
future results of current and anticipated operations of Pubco, SHOT
and Yerbaé, and the expected value of the combined company after
the transactions, are forward-looking statements. These
forward-looking statements generally are identified by the words
“believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,”
“strategy,” “future,” “opportunity,” “plan,” “may,” “should,”
“will,” “would,” “will be,” “will continue,” “will likely result,”
and similar expressions. These forward-looking statements are
subject to a number of risks, uncertainties and assumptions,
including, but not limited to, the following risks relating to the
proposed business combination: the risk that the transaction may
not be completed in a timely manner or at all, which may adversely
affect the price of SHOT’ securities; the occurrence of any event,
change or other circumstances that could give rise to the
termination of the definitive agreement; the inability to complete
the transactions contemplated by the definitive agreement,
including due to failure to obtain approval of the shareholders of
SHOT or other conditions to closing in the definitive agreement;
the inability to obtain or maintain the listing of SHOT ordinary
shares on Nasdaq following the business combination; the risk that
the transactions contemplated by the business combination disrupt
current plans and operations of SHOT as a result of the
announcement and consummation of these transactions; the ability to
recognize the anticipated benefits of the business combination,
which may be affected by, among other things, competition, the
ability of the combined company to grow and manage growth
economically and hire and retain key employees; costs related to
the business combination; changes in applicable laws or
regulations; the possibility that Yerbaé or SHOT may be adversely
affected by other economic, business, and/or competitive factors;
and other risks and uncertainties to be identified in the
Registration Statement and accompanying proxy statement/prospectus
(when available) relating to the transactions, including those
under “Risk Factors” therein, and in other filings with the SEC
made by SHOT. Moreover, Yerbaé and SHOT operate in very competitive
and rapidly changing environments. Because forward-looking
statements are inherently subject to risks and uncertainties, some
of which cannot be predicted or quantified and some of which are
beyond Yerbaé’s and SHOT’ control, you should not rely on these
forward-looking statements as predictions of future events.
Forward-looking statements speak only as of the date they are made.
None of Yerbaé or SHOT gives any assurance that either Yerbaé or
SHOT will achieve its expectations. Readers are cautioned not to
put undue reliance on forward-looking statements, and except as
required by law, Yerbaé and SHOT assume no obligation and do not
intend to update or revise these forward-looking statements,
whether as a result of new information, future events, or
otherwise.
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