Dollar General Announces Changes to Leadership Team
06 February 2025 - 8:15AM
Business Wire
Steve Deckard to Assume New Role as
Executive Vice President of Strategy and Development
Tracey Herrmann Promoted to Executive Vice
President of Store Operations
Dollar General Corporation (NYSE: DG) announced today that Steve
Deckard, the Company’s executive vice president of store operations
and development, has accepted a new role focused on the expansion
of Dollar General’s national footprint, corporate wide process
improvement and leadership of its strategic initiatives. Tracey
Herrmann has been promoted to executive vice president of store
operations. Both Deckard and Herrmann’s new roles were effective as
of February 1, 2025.
In his most recent position, Deckard, who began his Dollar
General career in 2006 as a regional director of stores, oversaw
DG’s operations team including Dollar General retail stores, Mi
Súper Dollar General in Mexico, corporate store operations, asset
protection and real estate. Prior to that role, he led the
Company’s international expansion into Mexico and several strategic
initiatives including pOpshelf as DG’s EVP of growth and emerging
markets. Additionally, Deckard has held roles of increasing
responsibility across various DG departments.
“During Steve’s more than 19 years at Dollar General, his
experience has spanned store operations, asset protection, real
estate, financial planning as well as growth and emerging markets,”
said Todd Vasos, Dollar General’s chief executive officer. “As he
played a critical role in the strategic expansion into Mexico as
our first international market, I am confident his extensive
knowledge of our business and its operations make him uniquely
qualified for this new role as executive vice president of strategy
and development.”
As executive vice president of store operations, Herrmann will
now lead Dollar General’s field operations teams responsible for
operating the Company’s more than 20,000 stores across 48 states.
Most recently, Herrmann served as senior vice president of store
operations leading three divisions of DG stores in the southeast.
Previously, she oversaw strategy and operations for the Company’s
pOpshelf stores as SVP of channel innovation and has served in
multiple senior leadership roles in merchandising, pricing and
operations.
“Tracey's drive for operational excellence and innovation during
her impressive 12-year career at Dollar General will ensure our
continued evolution in an increasingly competitive retail
landscape,” continued Vasos. “Her commitment to our mission coupled
with her dedication to the brand will help deliver the best store
experiences for our customers and employees.”
About Dollar General
Corporation
Dollar General Corporation (NYSE: DG) is proud to serve as
America’s neighborhood general store. Founded in 1939, Dollar
General lives its mission of Serving Others every day by providing
access to affordable products and services for its customers,
career opportunities for its employees, and literacy and education
support for its hometown communities. As of November 1, 2024, the
Company’s 20,523 Dollar General, DG Market, DGX and pOpshelf stores
across the United States and Mi Súper Dollar General stores in
Mexico provide everyday essentials including food, health and
wellness products, cleaning and laundry supplies, self-care and
beauty items, and seasonal décor from our high-quality private
brands alongside many of the world’s most trusted brands such as
Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker,
Kraft, Mars, Nestlé, Procter & Gamble and Unilever.
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