The limited-edition line merges authentic
athletic comfort and heritage-inspired moto style
MILWAUKEE, Oct.
30, 2024 /PRNewswire/ -- Harley-Davidson® and
Champion® join forces for a limited-edition
capsule, blending athletic comfort with heritage moto style—made
for those who hustle and play to win.
With over 100 years of dedication to their crafts—Champion in
athletic wear and Harley-Davidson in motorcycle culture—these two
iconic brands are once again combining their expertise. This new
collaboration, rooted in their historic partnership dating back to
the 1940s, offers a fresh take on their timeless, fan-favorite
styles.
"This collaboration captures the best of both worlds, blending
Harley's rebellious spirit with Champion's athleticwear
heritage. It's a collection built for those who live boldly—whether
on the open road or the city streets," said Erica Bullard, Senior Vice President,
Harley-Davidson.
The Champion x Harley-Davidson® Capsule
Collection features sweatshirts, tees, and hats with modern cuts
and oversized graphics. Each piece combines rugged durability with
the comfort of your favorite sweats, offering a unique blend of
bold style and everyday wearability.
Champion x Harley-Davidson Fanatic Crew Neck
Sweatshirt
Cheer on distinctive quality and iconic style in
the Champion x Harley-Davidson® Fanatic Crew Neck
Sweatshirt. It's built to premium Champion specifications from
brushed heavyweight fleece with signature features like
double-needle stitching, rib-knit side panels, and an ultra-relaxed
fit. This casual layering piece is boldly finished with genuine
embroidered graphics for a winning look to wear on the sidelines or
in the saddle under riding gear.
Champion x Harley-Davidson Fanatic
Tee
Equal parts sports fan and motorcycle enthusiast—that's
you in our Champion x Harley-Davidson® Fanatic Tee.
Its relaxed, unisex fit is durably crafted from heavyweight cotton
jersey with a higher stitch count, plus it has a ribbed collar and
reinforced shoulder seams. Finished with genuine embroidered
graphics for an elevated look
Champion x Harley-Davidson Adjustable Baseball
Cap
Classic style and longwearing comfort never expire on
the Champion x Harley-Davidson® Adjustable Baseball Cap.
Made from structured brushed cotton twill, this unisex hat is
designed with a pre-curved bill and an adjustable back leather
strap for a custom fit
"For over a century, Champion has created timeless styles and
empowered fans to express themselves through thoughtfully crafted
pieces. Today, and through partnerships with like-minded brands
such as Harley-Davidson, we are continuing to elevate our role as a
canvas for culture and creativity", said Shelley Peters, Vice President, Licensing of
Champion at Authentic Brands Group. "This partnership with
Harley-Davidson is the culmination of two heritage brands
celebrating their commitment to authenticity and honoring those who
forge their own path, on and off the road."
Winning is not a birthright; it's about an all-in mindset,
celebrated through both actions and attire. This passion drives the
new Champion x Harley-Davidson® assortment,
blending rugged durability with the comfort of favorite
products.
Visit h-d.com/champion to shop now or find a local
dealership. Online orders available in the U.S. at this
time. This collection will continue rolling out to
select H-D dealers and markets globally.
About Harley-Davidson
Harley-Davidson, Inc. is the
parent company of Harley-Davidson Motor Company and Harley-Davidson
Financial Services. Our vision: Building our legend and leading our
industry through innovation, evolution and emotion. Our mission:
More than building machines, we stand for the timeless pursuit of
adventure. Freedom for the soul. Since 1903, Harley-Davidson has
defined motorcycle culture with an expanding range of leading-edge,
distinctive and customizable motorcycles in addition to riding
experiences and exceptional motorcycle accessories, riding gear and
apparel. Harley-Davidson Financial Services provides financing,
insurance and other programs to help get Harley-Davidson riders on
the road. Learn more at www.harley-davidson.com.
About Champion® Athleticwear
Since
1919, Champion has offered a full line of innovative athletic
apparel for men and women, including activewear, sweats, tees,
sports bras, team uniforms, footwear and accessories. Today, as a
lifestyle brand born from sport, Champion uses innovative design
and state-of-the-art product testing to ensure uncompromised
quality and innovative apparel for consumers. Beyond its products,
the brand's mission is to provide every Champion a canvas to live
their true purpose; rooted in the belief that champions are defined
not by what they make, but by what they do with it. Champion wants
to inspire others to not just win, but to Champion a better
tomorrow, and is dedicated to supporting creators by giving them a
platform to tell their stories, support their values, and
communities.
Champion apparel can be purchased at department stores, sporting
goods, specialty retailers, and at Champion.com. For more
information, visit us at Facebook.com/Champion, follow us on
Twitter @Championusa or on Instagram @Champion. Champion is a brand
of HanesBrands (NYSE:HBI).
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SOURCE Harley-Davidson
