Two Legends Take Center Stage: Wrangler® Taps Country Superstar Cody Johnson for New Line of Western Dress Shirts
29 August 2024 - 11:00PM
Business Wire
Each piece draws on the artist’s experience as
a cowboy and one of the biggest country music stars of his
generation.
Wrangler® announced today the launch of a new apparel collection
designed in close partnership with award-winning country music
star, rancher and cowboy, Cody Johnson. The collection brings
together the expertise of an iconic western denim brand and the
unique perspective of Cody Johnson, a celebrated cowboy requiring
tailored style, comfort and fit.
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Johnson helped carefully select details
of fabric, pattern, and functionality, working together with
Wrangler’s design team. (Photo: Business Wire)
“Cody has been with the brand for many years. He wears Wrangler
day in and day out. With his authentic background in ranching and
rodeo, partnering with him on this classic shirt collection was the
natural next step,” said Allen Montgomery, vice president &
general manager of Wrangler western. “His signature style and
genuine connection to the western lifestyle makes this collection
stand out in a market where we’re already receiving a lot of buzz
and excitement.”
Inspired by his experiences as a cowboy and performer, these
pieces are tailored to meet the demands of Cody's dynamic lifestyle
both on and off the stage. Johnson helped carefully select details
of fabric, pattern, and functionality, working together with
Wrangler’s design team. The collection features a classic, tailored
fit, mitered cuffs, hidden button-down collars, signature CoJo
details like cuff embroidery, logo’d buttons, and grosgrain neck
ribbon, and delivers a style that can easily be dressed up or
down.
“These shirts are designed to make you feel like a cowboy and
look like a million bucks,” said Cody Johnson. “I put a lot of time
and heart into every detail and trusted Wrangler to help build
something authentically western and effortlessly stylish.”
The launch of Wrangler x Cody Johnson further solidifies
Wrangler as the premier choice for artists with the brand’s
deep-rooted connection to country music. The new partnership adds
to an esteemed roster of endorsements including Lainey Wilson, Jon
Pardi, and joins the ranks of Wrangler’s sought-after collection
with George Strait by Wrangler collection that launched over two
decades ago.
Retailing for $59.99, Wrangler x Cody Johnson is now available
for purchase online at Wrangler.com, as well as in select retailers
nationwide. The Wrangler x Cody Johnson collection will expand in
Fall ‘25 to include jeans and snap shirts. To learn more about the
Wrangler brand and its growing presence in the country music space,
follow @wrangler.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in
authentic American style for over 77 years. With a rich legacy
rooted in the Western lifestyle, Wrangler is committed to offering
superior quality and timeless design. Its collections for men,
women, and children look and feel great, inspiring all those who
wear them to be strong and ready for everyday life. Wrangler is
available in retail stores worldwide, including flagship stores in
Fort Worth and Greensboro, department stores, mass-market
retailers, specialty shops, top western outfitters, and online. For
more information, visit Wrangler.com.
About Cody Johnson
COJO Music / Warner Music Nashville Platinum recording artist
Cody Johnson has established a following of passionately loyal fans
who regularly sell out shows across the country. MusicRow predicted
Cody “just might be the future of real country music” as his career
has skyrocketed with four celebrated albums, Leather, Human The
Double Album, A Cody Johnson Christmas and Cody Johnson & The
Rockin’ CJB Live, and an award-winning feature-length documentary
“Dear Rodeo: The Cody Johnson Story.” He has 47 career RIAA
certifications, a Pandora Billionaire Award, 7.5 billion global
streams and two #1 singles.
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