Snap Inc. Announces New Camera and Augmented Reality Experiences
12 June 2020 - 3:15AM
Business Wire
Snap Inc. (NYSE:SNAP) today announced new camera and
augmented reality experiences for developers, creators, and
Snapchatters.
On average, more than 170 million Snapchatters engage with AR
daily for nearly 30 times per day. Lenses, Snap’s AR product, are
made by Snap’s own design team and its global creator community,
with top-performing community Lenses reaching billions of views on
Snapchat.
Lens Studio and SnapML
Lens Studio is a powerful, free desktop application designed for
developers and artists to build and distribute AR Lenses on
Snapchat.
Today, Snap is updating Lens Studio with new advanced features
to push the boundaries of AR creation. Lens Studio now features
SnapML, which lets any developer bring their own machine learning
models to power Lenses. Now, anyone can create their own Lenses
with neural networks that they’ve trained, expanding the
possibilities for Lenses that can transform the world. Snap has
partnered with Wannaby, Prisma, CV2020, and several Official Lens
Creators on their first SnapML creations.
In addition, Lens Studio now offers Face Landmarks and Face
Expressions for improved facial tracking, new Hand Gesture
templates, and an updated user interface to simplify navigation
within the tool. Lens Studio is also releasing a foot tracking
template powered by an ML model from Wannaby that lets developers
easily create Lenses that interact with feet.
Visit lensstudio.snapchat.com to download and get started in
Lens Studio.
Local Lenses
Today, Snap is also previewing Local Lenses, which enable a
persistent, shared AR world built right on top of your
neighborhood. Soon, Snapchatters and their friends can step into
this virtual space together to decorate nearby buildings with
colorful paint and experience a new dimension of AR.
Scan
When Snapchatters “press and hold” on the camera screen,
relevant, helpful Lenses are unlocked based on what they see in
front of them.
Today, Snap is introducing new Scan partners:
With PlantSnap, Snapchatters can identify 90% of all known
plants and trees. In partnership with Dog Scanner, point the
Snapchat camera to recognize almost 400 breeds. An integration with
Yuka later this year powers Nutrition Scanner, which provides a
rating on the quality of ingredients in many packaged foods by
scanning an item’s label. Scan can also enable compelling
experiences for brands. Soon, Scan the iconic Louis Vuitton
monogram to be transported into the inspiration behind their latest
collection.
Additionally, Snap is introducing Voice Scan, which offers
Snapchatters Lens results based on voice commands. Powered by a
partnership with SoundHound, press and hold on the camera screen to
tell Snapchat what kind of Lens to display.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
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