TORONTO, March 1, 2016 /CNW/ - AcuityAds Holdings Inc.
(TSXV:AT) ("AcuityAds" or "Company"), a technology leader that
provides targeted digital media solutions enabling advertisers to
connect intelligently with audiences across online display, video,
social and mobile campaigns, today announced that the Company
signed 16 new Platform Partners ("Licensees") in the fourth quarter
of 2015.
"We made a strategic decision to focus much of our efforts and
investments on our Self-Serve Platform and we continue to work to
ensure it delivers on the needs of our Partners," said Renzo Dipasquale, VP Enterprise &
Self-Service of AcuityAds. "Our SaaS-based Self-Serve model gives
AcuityAds the opportunity to work with clients who want to leverage
our technology to enable their businesses. We are pleased to report
that the model has proven to be highly effective in serving the
needs of both our Platform Partners and their respective clients.
As we are one of only a handful of companies with our own
proprietary technology to serve this market, we expect growing
demand for our Self-Serve offering to further accelerate in
2016."
"The Self-Serve model is attractive because it allows us to add
significant economies of scale to our operations without adding
much by way of incremental costs," said Tal
Hayek, CEO of AcuityAds. "Going forward, we anticipate that
the portion of our revenue derived from this line of business may
overtake the revenue generated from the Full-Serve segment of our
business."
About AcuityAds:
AcuityAds has developed a
programmatic marketing platform powered by proprietary machine
learning technology that allows advertisers to target and connect
intelligently with their audiences across online display, video,
social and mobile campaigns. With operations in New York, Toronto, Los
Angeles, Montreal,
Chicago, and Boston, AcuityAds's customers include both
large Fortune 500 enterprises and small to mid-sized businesses.
For more information, visit www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws,
including but not limited to statements regarding AcuityAds' areas
of focus and service offerings. Forward-looking statements are
necessarily based upon a number of estimates and assumptions that,
while considered reasonable by management at this time, are
inherently subject to significant business, economic and
competitive uncertainties and contingencies. Investors are
cautioned not to put undue reliance on forward-looking statements.
Except as required by law, AcuityAds does not intend, and
undertakes no obligation, to update any forward-looking statements
to reflect, in particular, new information or future events. The
Company's client that has been mentioned in this press release has
the right to exercise an out clause right at any time during the
advertising campaign.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE AcuityAds Inc.