Prada to Ban Fur From 2020
23 May 2019 - 12:48AM
Dow Jones News
By Cristina Roca
Italy's Prada SpA (1913.HK) said Wednesday that its products
will be fur-free starting in 2020, with the company bowing to
pressure from animal-rights campaigners to join a growing number of
luxury-fashion brands that have pledged to go fur-free.
The company, which owns the Prada, Miu Miu, Church's and Car
Shoe labels, said it will stop using animal fur starting with its
2020 spring-summer women's collection. Prada previously sold mink,
fox and rabbit fur.
"Our fur-free policy--reached following a positive dialogue with
the Fur Free Alliance, in particular with LAV and the Humane
Society of the United States--is an extension of that engagement,"
said Prada Chief Executive Miuccia Prada Bianchi in a joint press
release with animal-protection non-profit Humane Society
International.
The Fur Free Alliance is a coalition of over 50 animal
protection organizations from different countries.
Last September, Humane Society International launched a global
campaign calling on Prada to adopt a fur-free policy. This was
after Prada said in April 2018 that it would no longer prominently
highlight exotic-skin and fur products after the People for the
Ethical Treatment of Animals, or PETA, staged a protest at its
annual shareholder meeting.
Prada's move to ban fur follows in the footsteps of prominent
fashion names including Burberry Group PLC (BRBY.LN), Kering
(KER.FR)'s Gucci label, Capri Holdings Ltd. (CPRI), Hugo Boss AG
(BOSS.XE) and privately-owned Chanel SA--all of which have pledged
to go fur-free. Luxury-goods e-commerce websites Farfetch Ltd.
(FTCH) and Yoox-Net-A-Porter, which is owned by Compagnie
Financiere Richemont SA (CFR.EB), have also pledged to go fur-free,
according to the press release.
Write to Cristina Roca at cristina.roca@dowjones.com;
@_cristinaroca
(END) Dow Jones Newswires
May 22, 2019 10:33 ET (14:33 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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