- Record 2024 sales growth in the region driven by strong
performance in key markets and Ford's freshest lineup to date.
- Mustang Mach-E and Territory Hybrid launches highlight
Ford's commitment to an electrified future in the Middle East.
- Connected services are also coming to Ford customers in the
region, with the 2025 introduction of FordPass™.
DUBAI, UAE, Nov. 7, 2024
/PRNewswire/ -- More customers than ever are buying Ford products
across the Middle East, thanks to
Ford's extensive and freshest portfolio of vehicles and services
for every lifestyle.
"2024 has been an exceptional year for Ford in the Middle East, with sales having doubled since
2022," said Ravi Ravichandran,
president of Ford Middle East. "This success is due to strong
market share gains by our distributors in key countries such as the
United Arab Emirates, Kuwait, Bahrain, Qatar and Saudi
Arabia."
In fact, Ford is currently the fastest-growing automotive brand
in Saudi Arabia. Al Jazirah
Vehicles Agencies and Mohammed Yousef Naghi Motors have accounted
for 57 percent of Ford's total business in the Middle East in the first half of the year.
"The strong performance by all our distributors has contributed
to Ford achieving record sales in this important region,"
Ravichandran added.
Ford's strong product momentum comes from 15 nameplates sourced
from around the world. Highlights of Ford's new lineup of products
and services include:
2025 Mustang Mach-E: The all-electric Mustang Mach-E
premiers in the region next year. This performance-focused electric
SUV with space for five adults embodies the Mustang legacy,
boasting a 0-100 km/h time of 3.3 seconds. Available with two
different battery sizes, the Mach-E has an estimated range of
350-450 Km.
"Mustang Mach E represents a landmark moment for us," said
Kay Hart, president of Ford's
International Markets Group. "It's our first fully electric vehicle
for the region and is truly one of the most exciting vehicles Ford
has ever produced."
Mustang Mach-E will join the F-150, Taurus and Ford Territory
hybrids, further solidifying Ford's commitment to offering a
diverse electrified portfolio.
2025 Territory Hybrid: Territory, Ford's best-selling
nameplate in the Middle East, will
arrive electrified in 2025. Available across all trims, the
Territory Hybrid will combine the popular SUV's spaciousness,
safety features, and convenient design with a fuel-efficient hybrid
powertrain, seamlessly blending electric power with the traditional
combustion engine for maximized efficiency without compromising
performance.
2025 Expedition Tremor: For two decades, customers in the
Middle East have bought the
full-sized Expedition SUV for its power, capability, convenience,
and comfort. The 2025 Expedition takes this legacy even further.
Built by off-road experts, it has increased horsepower and torque
plus Intelligent 4WD with Terrain Management System and an
exclusive Rock Crawl mode. With 33-inch all-terrain tires and 10.6
inches of ground clearance, customers can conquer any terrain –
from the deserts of the GCC to the most challenging trail.
Ford Connected Services: Next year Ford will
accelerate the launch of Ford Connected Services with the FordPass
app first in the UAE, followed by Saudi
Arabia.
"FordPass will connect you to your Ford like never before – in a
way that puts the ownership experience right in the palm of your
hand," Hart said. "Imagine you're rushing to a meeting or
appointment on a scorching summer day. With FordPass, you can
remotely start your car and pre-cool the cabin before you even step
outside."
"Customers in today's increasingly connected world expect
personalised treatment from companies. They want solutions that
make them feel productive, cared for and special," Ravichandran
said. "That's why we're reimagining every single part of a
customer's ownership journey. Everything we're doing is to empower
customers and make their complicated lives simpler and
worry-free."
That means offering convenient services such as online booking,
pickup and delivery options in some markets. There's also Express
Service for routine maintenance so customers can get back on the
road with minimal disruption to their day.
Ford's commitment also includes establishing a new parts
distribution center in the UAE, scheduled to open in January 2025. This new center will allow quicker
delivery of parts to distributors, allowing Ford owners to get back
on the road more quickly.
"Our lineup of innovative products and services shows just how
committed Ford is to our customers, our distributors, our employees
and our communities across the Middle
East," Hart said.
About Ford Motor Company
Ford Motor Company (NYSE:
F) is a global company, committed to helping build a better world,
where every person is free to move and pursue their dreams. The
company's Ford+ plan for growth and value creation combines
existing strengths, new capabilities and always-on relationships
with customers to enrich experiences for customers and deepen their
loyalty. Ford develops and delivers innovative, must-have Ford
trucks, sport utility vehicles, commercial vans and cars and
Lincoln luxury vehicles, along with connected services. The company
does that through three customer-centered business segments: Ford
Blue, engineering iconic gas-powered and hybrid vehicles; Ford
Model e, inventing breakthrough electric vehicles along with
embedded software that defines exceptional digital experiences for
all customers; and Ford Pro, helping commercial customers transform
and expand their businesses with vehicles and services tailored to
their needs. Ford employs about 175,000 people worldwide. More
information about the company and its products and services is
available at corporate.ford.com.
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