RNS Reach
9 September 2024
Eagle Eye Solutions Group
plc
("Eagle
Eye", the "Group", or the "Company")
Contract win with France's
largest retail chain for new EagleAI product
E.Leclerc adopts EagleAI's
new Personalised Flyer offering and renews its contract for
Challenges
Eagle Eye (LSE: "EYE"), a leading
SaaS technology company that creates digital connections enabling
personalised, real-time marketing, is pleased to announce that
E.Leclerc, the largest retail chain in France, has signed a
one-year contract for EagleAI's new AI-powered, 'Personalised
Flyer' offering, alongside a two-year renewal for EagleAI's
Personalised Challenges product.
E.Leclerc is a French cooperative
and hypermarket chain, operating in more than 720 locations in
France and a further 85 locations internationally. The retailer
currently uses EagleAI's Personalised Challenges and has renewed
its contract following its success. E.Leclerc's use of the new
digital Personalised Flyer offering will enable the retailer to
strengthen its engagement with customers by offering a fully
personalised experience to any of E.Leclerc's 15 million loyalty
program members, who have given consent to profiling. The
Personalised Flyer will be further developed in conjunction with
E.Leclerc, before launch by the retailer by early 2025.
The new Personalised Flyer offering
leverages Eagle Eye's existing and new AI machine learning
capabilities to create a digital, highly personalised version of
the traditional grocery flyer, a promotional tool for advertising
sales, discounts and special offers which is either distributed via
print or made available online. Promotional flyers attract
customers, encourage larger purchases, and increase purchasing
power of customers, but are largely still mass produced. Eagle
Eye's digital Personalised Flyer' will be personalised for each
customer, making it a far more effective marketing tool, in strict
compliance with regulations on the protection of personal data,
including the requirements of GDPR, such as clear customer consent,
data in the European Union and data retention periods.
EagleAI's new product strengthens
Eagle Eye's offering in the French and US markets in particular,
where the use of digital flyers is well established, particularly
in France as the use of paper has recently been banned and where
E.Leclerc will serve as a strong reference customer.
Tim
Mason, CEO of Eagle Eye, said:
"We are delighted to deepen our
relationship with E.Leclerc, the first customer to utilise our
newly developed digital Personalised Flyer offering, following its
success with Personalised Challenges. Our latest AI-powered product
is targeted at the significant and growing digital flyer market,
opening up new addressable opportunities for Eagle Eye within the
enterprise loyalty market. We are confident that with a strong
reference customer in E.Leclerc the offering will garner
significant interest once fully launched, particularly in the US
and French markets."
Enquiries:
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Eagle Eye Solutions Group plc
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Tel: 0844 824 3686
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Tim Mason, Chief Executive
Officer
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Lucy Sharman-Munday, Chief Financial
Officer
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Investec Bank plc (Nominated Adviser and Joint
Broker)
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Tel: +44 20 7597 5970
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David Anderson / Nick Prowting / St
John Hunter
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Shore Capital (Joint Broker)
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Tel: +44 20 7408 4090
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Corporate Advisory: Daniel Bush,
David Coaten, Lucy Bowden
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Corporate Broking: Henry
Willcocks
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Alma Strategic Communications
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Tel: +44 20 3405 0205
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Caroline Forde, Hannah Campbell,
Kinvara Verdon
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About Eagle Eye
Eagle Eye is a leading SaaS
technology company enabling retail, travel and hospitality brands
to earn the loyalty of their end customers by powering their
real-time, omnichannel and personalised consumer marketing
activities.
Eagle Eye AIR is a cloud-based
platform, which provides the most flexible and scalable loyalty and
promotions capability in the world. More than 850 million
personalised offers are executed via the platform every week, and
it currently hosts over 500 million loyalty member wallets for
businesses all over the world. Eagle Eye is trusted to deliver a
secure service at hundreds of thousands of physical POS
destinations worldwide, enabling the real-time issuance and
redemption of promotional coupons, loyalty offers, gift cards,
subscription benefits and more.
The Eagle Eye AIR platform is
currently powering loyalty and customer engagement solutions for
enterprise businesses all over the world, including Asda, Tesco,
Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret
a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the
Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a
next-generation data science solution for personalisation, already
being used by leading retailers worldwide including Carrefour,
Auchan and Pattison Food Group.
Web - www.eagleeye.com