Ultimate Sports Group PLC Ultimate Player Update (7337P)
22 November 2016 - 6:00PM
UK Regulatory
TIDMUSG
RNS Number : 7337P
Ultimate Sports Group PLC
22 November 2016
22 November 2016
Ultimate Sports Group Plc ("USG" or the "Company")
Ultimate Player Update
Ultimate Sports Group Plc, the AIM listed investment vehicle, is
pleased to provide an update with regards to its interactive sports
programme, Ultimate Player, including the launch of new website and
a new premium membership offering.
Endorsed by Olympic gold medalist, Dame Kelly Holmes, Ultimate
Player combines the familiar world of online games with offline
sporting activities. Motivating and inspiring children to achieve
new milestones in their chosen sports, the programme enables
children, parents and coaches to watch their progress and share in
their success as they get better at their game.
Ultimate Player is free for coaches, players and parents, with
an online shop selling branded products including t-shirts, hoodies
and caps. However, a new premium membership option costing GBP12
per annum is now available, which unlocks special features to
support the children on their journey. This includes:
-- Tag Builder Plus, giving the child more ways to express
themselves through a protected online sports identity;
-- Enhanced statistics, providing deeper insights on a child's progress; and
-- Ability to see friends' profiles and motivate each other.
To date, the programme has been test marketed with 10,000
children, with excellent feedback received. This week's launch of
the new website, www.ultimateplayer.me, marks the start of a new,
aggressive marketing strategy focused on attracting coaches to the
programme. It is anticipated that each coach could introduce 30+
children to the programme, which in turn puts the Company in touch
with 30+ parents who are all potential purchasers of the premium
membership and branded products.
Dame Kelly Holmes says: "I believe that sport has the most
positive impact on people, especially when they are young. What I
love about Ultimate Player is that it gives real structure for
coaches. I think it's a really great way of inspiring and
motivating young people. Ultimate Player is something that's going
to get bigger and better and is going to be something that will
impact on so many people's lives in the future."
* * ENDS * *
For further information, please visit www.ultimatesportsgroup.me
or contact:
Ultimate Sports Group PLC +44 (0)20 7935
Geoffrey Simmonds, Chief Executive 0823
St Brides Partners Ltd (Financial
PR) +44 (0)20 7236
Charlotte Page / Isabel de Salis 1177
Cantor Fitzgerald Europe (Nomad
and Joint Broker) +44 (0)20 7894
Marc Milmo / Catherine Leftley 7000
Northland Capital Partners Limited
(Joint Broker) +44 (0)20 3861
Matthew Johnson / Chris Coleman 6625
Dowgate Capital Stockbrokers
Limited (Joint Broker)
Neil Badger / Jason Robertson +44 (0)1293 517744
This information is provided by RNS
The company news service from the London Stock Exchange
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