Publicis Groupe : The Working with Cancer Pledge Launches Screening Time Off With Leading Global Companies to Remove Workplace Barriers to Preventive Care
04 February 2025 - 12:04AM
The Working with Cancer Pledge Launches
Screening Time Off
With Leading Global Companies to Remove
Workplace Barriers to Preventive Care
Research reveals 20 million US workers
neglect to use time off from work for cancer screening; up to
100,000 American lives could be saved annually through advanced
screening efforts1
Two years on from launch of Working with
Cancer, Publicis continues its mission to end the stigma of cancer
in the workplace; remove workplace barriers to obtaining
preventative care
Aligned to World Cancer Day, launch film
features Jenna Fischer encouraging workers to prioritize
life-saving health screenings; Times Square takeover and campaign
supported by $20M in donated media
Paris – February 3, 2024 – La
Fondation Publicis today launches the latest initiative from the
Working with Cancer Pledge: Screening Time Off, an awareness
campaign rallying companies to encourage their employees to take
the time to get necessary cancer screenings, with program support
from Accor, AXA, HPE, L'Oreal, Merck, Nestle, Pfizer, Sanofi and
UBS.
Since its launch two years ago at the World
Economic Forum in Davos, the award-winning global Working with
Cancer Pledge has united more than 2,500 companies to erase the
stigma of cancer in the workplace and building recovery-forward
cultures for more than 35 million employees. Screening Time Off
takes this commitment further, enlisting employers to increase
screening compliance across their organizations to make a greater
impact.
Nearly half of all cancer deaths are
preventable2. Caught early, many common cancers have survival rates
well over 90%3. But too many people delay or skip cancer screenings
due to work. In the US, 7 in 10 people say they are behind on one
or more screenings4, and 25% of the working population don’t use
the paid time or workplace benefits made available by their
companies for those checkups5. Publicis has calculated that up to
100,000 American lives could be saved annually through raised
awareness and lifted screening compliance as a result of the
program5.
Screening Time Off provides tangible tools
and resources empowering companies to flexibly address common
barriers that their employees experience in identifying existing
policies and benefits. Pledging companies are taking the steps to
encourage employees to use time off with resources spanning
multi-media communication assets, activation guides, FAQs, outreach
templates, customizable films and more. After receiving
messaging about the benefits of early detection, over 70% of people
say they are more likely to schedule their next screening4.
La Fondation Publicis is joined in this mission
by actor and breast cancer advocate Jenna Fischer, who is lending
her voice to tangibly address the critical need for employers to
create accessible pathways for employees to prioritize preventive
care. Fischer, who has been vocal about her own early detection and
treatment of stage 1 triple-positive breast cancer, stars in the
campaign film launched in correlation to World Cancer Day 2025.
View video here
Arthur Sadoun, CEO of Publicis
Groupe: "In just two years, Working with Cancer’s mission
to break down the stigma of cancer in the workplace has touched the
lives of over 35 million employees, across 2500 leading companies
worldwide. Now, we're taking that commitment even further with
Screening Time Off—a bold new initiative to remove the barriers to
life-saving preventative care. By encouraging employees to take
time for cancer screenings, we’re saving lives by ensuring that
early detection doesn’t take a back seat to work. It’s a crucial
step in our commitment to building healthier, recovery-forward
workforces globally."
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About Publicis Groupe - The Power of
OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40]
is a global leader in communication. The Groupe is positioned at
every step of the value chain, from consulting to execution,
combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 103,000
professionals.
www.publicisgroupe.com | X: @PublicisGroupe |
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Contacts
Amy HadfieldMichelle McGowan |
Director of Global CommunicationsCorporate Communications
|
+33 (0)1 44 43 70 75 +1 312 315 5259 |
amy.hadfield@publicisgroupe.com
michelle.mcgowan@publicisgroupe.com |
1 Publicis Health Custom Research, 2025, Based on US standard of
care for screened cancers; SEER and WHO reported incidence of
screened cancers; US census data of fully-employed adults by age
and gender.2 Study: Proportion and number of cancer cases and
deaths attributable to potentially modifiable risk factors in the
United States, 20193 American Cancer Society4 PreventCancer.Org:
2024 Early Detection Survey5 Statista: Number of sick days taken in
the past 12 months
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