Younify's Connect SDK Allows cineSearch
Users to Link Their Viewing History from Leading Streaming Services
to Enhance Machine Learning Capabilities
NEW
YORK, Dec. 17, 2024 /PRNewswire/ --
Cineverse (NASDAQ: CNVS), a next-gen entertainment
studio, and Younify, the leading enabler of video streaming
data aggregation and personalization, announced a partnership to
improve personalized content recommendations for cineSearch –
Cineverse's proprietary content search and discovery (SAND)
service. cineSearch is currently available on a Public Preview
basis at cineSearch.com.
Through this partnership, Cineverse will leverage viewing data
derived from their cineSearch customers' viewing activity across
the leading video streaming platforms by utilizing the Younify
Connect SDK. cineSearch uses a Generative AI-driven chatbot named
"Ava" to discern a user's search intent and recommend films
influenced by the user's past viewing history as well as titles
they have given positive ratings to in the past. By implementing
Younify Connect, cineSearch's AI capabilities can now be informed
of what a user has watched, is currently watching, has previously
liked, and is planning to watch. This behavioral data greatly
improves Ava's ability to understand the tastes, preferences
and viewer profile of the user which in turn allow Ava to provide
more nuanced content recommendations.
Akin to Plaid which makes it easy for people to securely connect
their financial accounts to the fintech services they choose,
Younify allows users to grant app developers access to their
streaming account activity and content preferences. By doing so,
app developers have the user's consent to import a user's Continue
Watching, Watchlist, Watch and Ratings History data from the
leading streaming services (including Netflix, Amazon, Max, Hulu,
Disney +, Apple TV+ and more) into their apps. This behavioral data
enables a holistic view of a user's streaming activity across
multiple streaming platforms. This process is similar to how Plaid
enables a complete view of a user's financial information across
multiple banking and investment platforms.
As featured in Media Play News' recent list of "2024's Top 20
Transformative Triumphs in Home Entertainment" in their "AI in
Action" cover story, cineSearch brings quick, personalized search
results with links to watch directly on whatever streaming platform
the titles are available. Because cineSearch has access to metadata
from more than two million films and TV shows, cineSearch
provides an easy and fun way to discover more content than ever
before. Ava's recommendations take into account not only title,
cast and genre, but also the content's theme, popularity, quality,
tone, mood, setting, music score, plot, micro-genre, among many
other traits – plus a viewer's viewing history, location, current
date, and other factors to decide the ideal movies to
recommend.
Jeff Lawrence, CEO and Co-Founder
of PlayOn, creators of Younify, said, "Embedding the Younify
Connect SDK into the cineSearch experience immediately enables
advanced personalization capabilities that enrich Ava's
recommendations, making them far more relevant than they otherwise
would be. Even better, it avoids the tedious hurdle of requiring
users to "teach" the recommendation system about content they have
watched and liked in the past, by manually "swiping" or
"journaling" movies they liked as is currently done by other
leading streaming services."
"From the beginning, our goal for cineSearch was to offer
the most accurate and relevant content recommendations tailored to
a user's specific taste in movies. What we each choose to watch on
television is highly personal, so we are excited to pair a user's
Watch History across multiple streaming platforms with cineCore,
our unified data warehouse of film-specific metadata that enables
this level of personalization," stated Tony Huidor, Chief
Operating Officer & Chief Technology Officer of Cineverse. "The
addition of this behavioral user data now allows Ava to
uniquely understand our interests at a deeper, more emotional, and
thematic level."
About Cineverse:
On a mission to uplift storytellers and entertain fans with the
power of technology, Cineverse (NASDAQ: CNVS) distributes over
71,000 premium films, series, and podcasts. Engaging over 150
million unique monthly users, Cineverse delivers more than one
billion minutes of curated content each month – connecting fans
with stories that resonate.
With properties like the box office sensation, Terrifier 3,
iconic horror destination, Bloody Disgusting, the Bob Ross Channel,
women's entertainment channel Dove, and a leading podcast network,
Cineverse is the first stop for audiences seeking authentic and
experiential content. From a vibrant lineup of titles and fandom
channels, to next-gen advertising offerings and streaming
solutions, Cineverse is setting the stage for a new era of
entertainment.
For more information, please visit
home.cineverse.com
About Younify:
The Younify Connect SDK is the newest
product from PlayOn, a trailblazing company with a mission to
simplify and transform digital entertainment into a truly
user-centric, effortless experience. The Younify Connect SDK
documentation is available online at Younify.tv and interested
parties should contact bizdev@playon.tv to discuss the opportunity
further.
For more information, visit
www.Younify.tv/connect
Press Contacts:
For Media
The Lippin Group for Cineverse, cineverse@lippingroup.com
For Investors
Julie Milstead,
investorrelations@cineverse.com
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SOURCE Cineverse Corp.
