Tailored solutions maximize brand awareness to
attract customers
TEMPE,
Ariz., Aug. 20, 2024 /PRNewswire/ --
Entrepreneurs today understand the importance of marketing to stay
competitive, build their brand and attract customers. However, in a
recent survey, 73% of respondents said they are not confident that
their current strategy is contributing to their business goals. For
many, a lack of time, money, and skills make online marketing one
of the biggest pain points of being a small business
owner.
To remove these barriers and help businesses get found online,
GoDaddy recently launched Digital Marketing. Digital Marketing is
an all-in-one product designed to manage marketing efforts and
increase the accessibility of tools like SEO, social media and
email marketing, with the added benefit of a unified inbox to
streamline the management of customer messages. Regardless of where
their website is hosted, customers can easily integrate these tools
into new and existing websites.
Nearly 50% of small business owners already leverage GenAI
for their business marketing, but with varying results. Now, anyone
can quickly create customized, AI-powered branded content that is
relevant to their industry and their target audience, in real
time.
Digital Marketing leverages the intuitive features of GoDaddy
Studio and GoDaddy Airo™ to grant entrepreneurs access to
email marketing campaigns and branded images and videos. Social
media is another important tool for small businesses to acquire and
engage their customers, create custom AI-generated content, and
schedule social media posts on platforms like Facebook, Instagram,
Yelp, and Google. This together streamlines the process to help
them grow.
Entrepreneurs have the power to upgrade their Digital Marketing
plan to unlock even more GenAI tools such as Digital Ads from Yelp
to promote their business, help from the Airo assistant and the
Marketing Calendar. The calendar is an innovative feature that
details hundreds of upcoming events and holidays – even making
tailored social post suggestions you can schedule ahead of time –
to ensure marketing content remains relevant and timely.
Digital Marketing also helps resource-constrained small
businesses throughout every step of expanding their business.
Entrepreneurs gain access to a guided marketing strategy, social
media, insightful analytics and reporting all in one
place.
"We know that digital marketing translates to business success,
especially when coupled with generative AI technology," said
Vinod Suresh, vice president of USI
products for GoDaddy. "By making these cost-effective tools easily
available, GoDaddy is supporting small businesses of any size, with
any budget, succeed in their marketing efforts."
Entrepreneurs can choose the right option for their business
needs from three plans:
- Essentials – the basics needed to start
marketing
- Post on Facebook, Instagram, Yelp, and Google
- Create and manage business listings
- Access ideas and inspiration for custom social media
posts
- Deluxe – robust tools including digital ads to help
boost marketing efforts; all the features of Essentials plus:
- Unified inbox to manage messages
- Create and manage digital ads for their business
- Design a custom logo that fits their brand
- Gain insights about their digital marketing plan to understand
what's working
- Full visual view of their marketing calendar
- Ultimate – full access to powerful marketing tools
to maximize their growth; all the features of Deluxe plus:
- Use the power of AI to create digital ads, content, and social
posts
- Save time and get results with Airo assistant
- Get 750,000 monthly email sends
- 50,000 customer contacts for maximum reach
- Create unlimited branded images and videos
Learn more about Digital Marketing from GoDaddy and
GoDaddy's AI offerings for small businesses.
About GoDaddy
GoDaddy (NYSE: GDDY)
helps millions of entrepreneurs globally start, grow, and scale
their businesses. People come to GoDaddy to name their
idea, build a professional website, attract customers, sell their
products and services, and accept payments online and
in-person. GoDaddy's easy-to-use tools help
microbusiness owners manage everything in one place and its
expert guides are available to provide assistance 24/7. To learn
more about the company, visit
www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.