- TRUBAR™ included in MVM promotion in more than 600
locations across the U.S. from January 2-31,
2025.
- SBBC engages Winning Media to provide an investor focused
digital awareness campaign.
VANCOUVER, BC, Jan. 14,
2025 /CNW/ - Contributing to the strong growth
and distribution expansion of TRUBAR™ in 2024,
Simply Better Brands Corp. ("SBBC" or the "Company") (TSXV:
SBBC) (OTCQB: SBBCF) is pleased to announce the inclusion of
TRUBAR™ in a large national US warehouse club
retailer's (the "Club") latest Multi-Vendor Mailer
("MVM") promotion in all of the Club's more than 600 U.S.
locations between January 2-31, 2025.
This highly anticipated promotion reaches millions of the Club's
members across the United States,
offering exclusive savings on a curated selection of
products through direct mail, digital platforms, and in-store
promotions. As one of the Club's flagship promotional tools, the
MVM drives visibility and encourages trial by offering exclusive
savings to an engaged and loyal customer base.
The selection of TRUBAR™ for the MVM program
marks the third year in a row the brand has been selected for this
national distribution and is the largest MVM marketing campaign in
the Company's history. TRUBAR™ will enjoy high
visibility throughout the promotion with pallets of the product on
display at prominent locations including near high traffic store
entrances in an area known as "The Fence". The promotion will
feature TRUBAR™'s top selling bars, "Oh oh Cookie Dough"
and "Get in my belly PB & jelly".
Erica Groussman, Co-Founder &
Chief Executive Officer of TRUBrands commented, "We're excited to
have TRUBAR™ featured prominently once again in this
popular promotion reinforcing our commitment to providing
high-quality, plant-based products that cater to today's growing
demand for alternative, better-for-you snacks. The warehouse
channel remains an important building block in our distribution
expansion and brand building strategy, and we're excited to take
this next step in our partnership."
SBBC Engages Winning Media
SBBC also announces that it has engaged Winning Media LLC
("Winning Media") to provide investor focused digital advertising
services to the Company. Winning Media is a Houston, Texas based marketing agency that
specializes in digital and corporate brand marketing services to
enhance corporate visibility and retail investor awareness. The
engagement of Winning Media will extend for a period of 30 days, to
commence when authorized by the Company. Winning Media will be paid
a fee of US$75,000, payable in
advance of the initiation of services. Neither Winning Media nor
any of its principals currently own any interest, directly or
indirectly, in the Company."
About Simply Better Brands Corp.
Simply Better Brands Corp. is an international omni-channel
platform with a portfolio of diversified assets in the rapidly
growing plant-based, natural, and clean ingredient space. The
Company targets informed, health-conscious Millennial and
Generation Z consumers with a focus on opportunities for expansion
into high-growth consumer product categories. For more
information on Simply Better Brands Corp., please visit: For more
information on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Cautionary Statement Regarding Forward-Looking
Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward-looking statements"
(collectively, "forward-looking statements") as such terms are
defined under applicable Canadian securities laws and are based on
plans, expectations and estimates of management at the date of this
news release. Forward-looking statements include, without
limitation, the availability of funds under the credit facility,
the approval of the TSX Venture Exchange, the anticipated benefits
of the financings and the growth in distribution for the TRUBAR
plant-based protein bar, anticipated use of proceeds from the
credit facility and Promissory Notes, and statements with respect
to the future business and operations of the Company. The words
"engaged in", "evaluating", "continuing to", "is reviewing",
"potential", "intend", "anticipates", "believes", "aims", "plans",
"expects" or variations of such words and phrases or statements
that certain future conditions, actions, events or results "will",
"may", "could", "would", "should", "might" or "can", or negative
versions thereof, "occur", "continue" or "be achieved", and other
similar expressions, identify forward-looking statements.
Forward-looking statements are necessarily based upon management's
perceptions of historical trends, current conditions and expected
future developments, as well as a number of specific factors and
assumptions that, while considered reasonable by the Company as of
the date of such statements, are outside of the Company's control
and are inherently subject to significant business, economic and
competitive uncertainties and contingencies which could result in
the forward-looking statements ultimately being entirely or
partially incorrect or untrue. Forward-looking statements contained
in this news release are based on various assumptions, including,
but not limited to, the following: the ability of the Company to
achieve its growth and revenue strategies; the demand for the
Company's products; that the Company's financial condition and
development plans do not change as a result of unforeseen events;
the regulatory climate in which the Company operates; and the
Company's ability to execute on its business plans. Known and
unknown risk factors, many of which are beyond the control of the
Company, could cause the actual results of the Company to differ
materially from the results, performance, achievements, or
developments expressed or implied by such forward-looking
statements. Such risk factors include but are not limited to: the
impact of foreign exchange rates; pricing pressures; general
adverse economic, market and business conditions and those factors
which are discussed in the Company's management discussion and
analysis for the year ended December 31,
2023, which is available under the Company's SEDAR+ profile
at www.sedarplus.com. The risk factors are not intended to
represent a complete list of the factors that could affect the
Company, and the reader is cautioned to consider these and other
factors, uncertainties, and potential events carefully and not to
put undue reliance on forward-looking statements. There can be no
assurance that forward-looking statements will prove to be
accurate, as actual results and future events could differ
materially from those anticipated in such statements.
Forward-looking statements are provided for the purpose of
providing information about management's expectations and plans
relating to the future. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
except to the extent required by applicable law. All of the
forward-looking statements contained in this news release are given
as of the date hereof and qualified by these cautionary
statements.
SOURCE Simply Better Brands Corp.
