The brand is giving away baby bodysuits to
help educate caregivers on safe sleep best practices as recommended
by experts
CHICAGO, Oct. 16,
2024 /PRNewswire/ -- October is Safe Sleep and Sudden
Infant Death Syndrome (SIDS) awareness month. To help spread
awareness, the Kimberly-Clark U.S. Huggies® Brand is giving away
baby bodysuits that serve as a physical reminder back is best when
laying baby down for nap and at night.
The National Institutes for Health shares the most effective
action caregivers can take to reduce baby's risk of SIDS is to
always place baby on their back to sleep1. The back
position is the safest sleep position for all babies, including
preterm and those with reflux, until they are one-year
old1.
To keep this top of mind for caregivers of young children,
Huggies and its partners at Huggies Babywear have created baby
bodysuits that include the visual reminder of "This Side Up"
printed on the front and "Turn Me Over" on the back. Caregivers can
claim their free bodysuit at HuggiesWeGotYouBaby.com while supplies
last.
"Huggies is dedicated to helping babies thrive," said
Evan Scanzera, Huggies senior brand
manager and dad of three. "Caring for an infant can be overwhelming
and there's so much to learn. Having this visual reminder will help
keep baby safe and educate caregivers on safe sleep best
practices."
According to the Cleveland Clinic, SIDS is the leading cause of
death in babies between one month and one year old in the United States, and about 2,500 infants die
every year due to SIDS2.
To further spread awareness, baby bodysuits will also be given
to newborns at select Huggies
Hospital partners across the U.S. during the month of October.
For more information on safe sleep best practices and how to
reduce the risk of SIDS, please visit the National Institutes of
Health. For more information on Huggies, please visit Huggies.com
or follow @Huggies on TikTok, Instagram and Facebook.
About Huggies® Brand
For more than 40 years,
Huggies® has been helping parents provide their babies with love,
care, and reassurance. From developing innovative, everyday
products for babies to partnering with NICU nurses to create
special diapers and wipes for the most fragile babies, Huggies® is
dedicated to helping ensure all babies get the care they need to
thrive. Huggies® is proud to be the founding sponsor of the
National Diaper Bank Network, a national nonprofit dedicated to
helping individuals, children and families access the basic
necessities they require to thrive and reach their full potential
including clean, dry diapers. Huggies® is also the national sponsor
of nonprofit Hand to Hold, which provides personalized support
before, during, and after NICU stays and infant loss. For more
information on product offerings or our community efforts, please
visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and
an understanding of people's most essential needs, we create
products that help individuals experience more of what's important
to them. Our portfolio of brands, including Huggies, Kleenex,
Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups,
GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and
WypAll, hold No. 1 or No. 2 share positions in approximately 80
countries. We use sustainable practices that support a
healthy planet, build strong communities, and ensure our business
thrives for decades to come. We are proud to be recognized as
one of the world's most ethical companies by Ethisphere for the
sixth year in a row. To keep up with the latest news and to learn
more about the company's 150-year history of innovation, visit
kimberly-clark.com.
1 According to the National Institutes of Health Safe
Sleep® Program
2 According to the Cleveland Clinic
[KMB-B]
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SOURCE Kimberly-Clark Corporation
