LONDON, Sept. 7,
2022 /PRNewswire/ -- Blackbird plc (AIM: BIRD; OTCQX:
BBRDF), the technology licensor, developer and seller of
market-leading cloud native video editing platform, Blackbird,
launched a new study today demonstrating that Blackbird is up to 4
times faster than on premise video editing platforms for popular
video production workflows.
The study – 'Speed testing video editing platforms' – invited a
select group of independent professional sports video editors to
compare the speeds of browser based pro editing platform Blackbird
with traditional on premise non-linear editors (NLEs). Completing 3
popular workflows of varying complexity for the creation and
distribution of live and file based content, the results found that
Blackbird was between 1.8 and 4 times faster than the NLEs
tested.
The need for speed when producing content is of increasing
importance to broadcasters and rights holders. Viewer numbers and
engagement levels are significantly enhanced the sooner desired
content can be accessed during or after a live event. Faster
production times enable greater content volume and hence higher
monetization opportunities whilst beating pirated content to screen
is key to retaining brand loyalty. Ultimately production teams are
more productive, sustainable and efficient.
Dan Rayburn, Leading Streaming
Media Analyst, commented: "Words like speed, scale and quality
are used routinely in the industry but it's important to measure
how fast cloud editing systems really are and the direct impact
they can have on your bottom line. In this study the results are
pretty staggering when comparing the speed of browser based
Blackbird with on premise editing platforms for the creation and
distribution of content to viewers. Blackbird is up to four times
faster for certain workflows which is vital when every second
counts for increased engagement and content monetization."
Blackbird CEO, Ian McDonough,
added: "To be able to demonstrate that users of Blackbird can
edit and publish content in up to a quarter of the time of other
professional editing platforms on key video workflows is a
fantastic result for our customers.
"For us it's just as much about why this immediacy in quality
editing is important as the fact we can do it. High velocity and
high quality content production is an exponential win for media
platforms and viewers. This is because faster content has higher
value to the viewer as it's closer to the live event. This is
combined with the fact that larger volumes of content can be
produced to meet the insatiable demand for video online."
Download the study – 'Speed testing video editing platforms' –
at www.blackbird.video/speed
Blackbird will be exhibiting on the Microsoft booth (#1.D25) and
its own booth (#8.C01) at IBC 2022 from 9-12 September.
Contact commercial@blackbird.video to schedule a meeting.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
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SOURCE Blackbird plc
