Steve Madden Launches 'Design Your Own' Collection
31 October 2006 - 1:30AM
PR Newswire (US)
WHAT: STEVE MADDEN LAUNCHES DESIGN YOUR OWN COLLECTION New York,
Oct. 30 /PRNewswire-FirstCall/ -- Attention shoe lovers! Steve
Madden, America's favorite shoe designer is putting the reigns in
your hands. Ever dreamed of creating your own shoes? Do you see
things you love on your friends, in stores and magazines or on your
favorite celebrity, and want to tweak it just so to make it your
own? http://www.stevemadden.com/ makes this a reality. Aspiring
fashionistas take note: there are 4,221 possible combinations are
available. Chose between signature high or very high heels-or
flats. Pattern, material, finishing and color choices abound. From
a technology point of view, this brings Steve Madden's already key
e-commerce business to a new level. Says Jeff Silverman, CEO and
Founder, KOMPO E-Commerce Solutions, "KOMPO's end to end process
has allowed stevemadden.com to be the first fashion footwear
company to capitalize on the current trend of mass customization."
Steve Madden: "I believe in being at the cutting-edge of the most
important trends. I believe our new 'Design Your Own' collection
will give our customers the fashion-forward styles they have come
to expect from Steve Madden, combined with the added allure of
personal self-expression," commented Steve Madden. "Besides," he
continued," the wearer is always some of my best inspirations. Even
though everybody looks at designers and celebrities' example,
fashion is a personal choice. It should really belong just to you."
Now, thanks to Steve Madden, it can. DATASOURCE: Steven Madden,
Ltd. CONTACT: Anny Shames of Steven Madden, Ltd., +1-718-446-1800
Web site: http://www.stevemadden.com/
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